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Do You Need to Be on Every Social Media Network?
Read more: Do You Need to Be on Every Social Media Network?Marketing teams are getting leaner and stretched further with demands. And yet, they continue to try to be on every single social media network and do ALL THE THINGS. That’s a great recipe for disaster and burn out. But what do you do when the expectation is that you are on every social media network…
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Adding a New Service as a Business Owner
Read more: Adding a New Service as a Business OwnerA couple of things have happened recently. One is that I’m working with a pro bono client on a new service that I’ve never offered before. The second is that LinkedIn published a list of skills on the rise. Both of these had me thinking about how I decide to add a new service to…
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What I Am Reading 3/21/25
Read more: What I Am Reading 3/21/25I ran a half marathon last weekend! And then collapsed in bed. I definitely got out of the reading routine, but I then I worked hard on my comeback. I don’t know if I was reading the right book for that comeback, but that is a story for later on. Running has been really important to…
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Keeping a Routine When Working in Social Media
Read more: Keeping a Routine When Working in Social MediaIt’s so easy to throw out a routine when you work in social media. You have to work odd hours (sometimes in addition to the regular office hours), and before you know, you’ve slipped into complete chaos. But a routine is your friend. It helps you maintain a life-work balance and prevents burn out. You…
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What I Am Reading 3/14/25
Read more: What I Am Reading 3/14/25It’s been a week of just trying to get by while I am sick. And no, I haven’t been reading as much as I would like. Last weekend, we did a quickie trip to meet my brand new great nephew. There is a pattern when I visit my sister and her family: We always get…
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Be Mindful of Your Social Media Audience
Read more: Be Mindful of Your Social Media AudienceWhat is the easiest way to get in trouble on your social media accounts? By not knowing what’s important to your audience and staying on top of that. Not having this kind of connection can lead you to post at the wrong time with the wrong content. And doing either of those can make you…
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Too Many Ideas and Nowhere to Put Them
Read more: Too Many Ideas and Nowhere to Put ThemI feel like I’ve been talking about a lot of sad things lately and I just want to flip the scrip to something I struggle with regularly: Too many ideas. As soon as I get a new problem or a new client to solve, my brain goes in five thousand different directions and ends up…
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Combatting Decision Fatigue on Social Media
Read more: Combatting Decision Fatigue on Social MediaEvery day, I feel like I have to make a million different decisions. Most of those decisions affect my daughter so they feel like big decisions even if they really aren’t. As a people pleasing person, any decision feels like a lot, so it’s not all that shocking that I feel like I’m in a…
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What I Am Reading 2/14/25
Read more: What I Am Reading 2/14/25It’s been gloomy here. Everything gray and my mood reflects that. I don’t have a lot of motivation. It’s just a lot of just trying to get through. So it’s an excellent time to just disappear into reading a book. Everything seems to be in the dumps right now, and I know I’m not alone…
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How to Get a Social Media Consultant Back on Course
Read more: How to Get a Social Media Consultant Back on CourseIt happens sometimes. Your social media consultant veers in another direction than you expected and you have no idea how they got there. But you need to get them back and fast. From my experience, there are usually a few different causes, and they can easily be changed. So let’s take a look at what…
