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What I Am Reading 8/2/24
Read more: What I Am Reading 8/2/24Next week is bookclub week, which means that I throw away that lazy way I have been reading and go all-in on manic reading. This is particularly fun with a toddler who is in feral mode. If there’s chance for a mess, she’s gonna take it. If there is an opportunity to push my buttons,…
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Creating Goals for a Social Media Consultant
Read more: Creating Goals for a Social Media ConsultantThe first thing you should do when you are starting to work with a social media consultant is to set goals for this relationship. That sounds simple enough and something a client should be able to do on their own, but it tends to be more complicated. Most clients know the broad brushstrokes. They get…
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On Handling Change
Read more: On Handling ChangeChange is constant when you work in social media, and it can take its toll. Imagine having a process going super well and then a network makes an upgrade that basically makes everything go funky. Or there are many updates to the algorithm that slowly chips away at the efficacy of your social media program.…
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How to Build Social Media Relationships
Read more: How to Build Social Media RelationshipsOne of the best social media tactics is to build relationships with people who will do your marketing for you. That would be the dream, right? Having someone else do your job? Ah, if only it were as simple as having someone else do your job. It’s actually loads more difficult than that. You can’t…
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How to Get Clients as a Social Media Consultant
Read more: How to Get Clients as a Social Media ConsultantThe first thing people usually ask me when they go out on their own to be a consultant is how I get clients. I’ll admit that at the beginning of my business I was absolutely stumped on how to answer this to someone just starting out. I came out of my previous job with an…
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What I Am Reading 7/26/24
Read more: What I Am Reading 7/26/24We’re in the heart of summer, but it somehow feels like summer is ending. I’m making all of these plans for fall and trying to get in every last activity. Despite all of this, I’ve been in an excellent rhythm with my reading. I’m not overdoing it in a rush for once, and it feels…
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Ways to Talk With Your Social Media Audience
Read more: Ways to Talk With Your Social Media AudienceWhenever someone declares, “Organic is dead,” my first thought is always, “Wow, you really can’t get your audience to talk with you.” Because that is almost always the case for anyone who wants to go on about how you can’t get anything organically anymore. Social media didn’t used to be so harsh. It always rewarded…
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When It’s Time to Move On as a Consultant
Read more: When It’s Time to Move On as a ConsultantKnowing when to move on as a consultant is a weakness of mine. As long as I see any kind of potential in the client, I am staying, until that potential is taken from me. Honestly, I wish I knew how to shut down this optimism because it would do me and my business a…
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What I Am Reading 7/19/24
Read more: What I Am Reading 7/19/24I don’t know how it is in your neck of the woods, but it is hot here. Normally that would bode well for reading, but it’s also a super busy time in my toddler’s social life. Those last three words would have made me laugh in a past life. But the fact is that I…
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The Importance of Client-Consultant Trust
Read more: The Importance of Client-Consultant TrustI feel like I keep writing about what can destroy trust in the client-consultant relationship. So it struck me that it might be worth talking about the opposite. Who wants to live in the negative anyway? Trust is something that can make the execution of a social media plan absolutely seamless. And the lack of…
