Tag: social media

  • What I Am Reading 6/28/24

    What I Am Reading 6/28/24

    Another weekend is almost upon us and it’s before one of the busiest weeks of my year. A week from Monday, my baby girl turn two! We won’t go into how I’m completely floored that it’s been two years since she crashed into our lives or just how much reading has been done just for…

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  • Avoiding the Shiny Object Syndrome with Social Media Clients

    Avoiding the Shiny Object Syndrome with Social Media Clients

    The biggest issue I come across with client relations is Shiny Object Syndrome. A client saw something on social media and they want that reaction as well. Why not basically copy it and do it on our channels as well? Or there’s a brand new network that’s getting a lot of press. Why aren’t we…

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  • Protecting Your Mental Health on Social Media

    Protecting Your Mental Health on Social Media

    When a new study comes out about how social media affects mental health poorly, it’s hard not to sigh. This is the career I’ve chosen and I absolutely love it for some reasons, but it’s hard to argue that prolonged exposure to social media does affect one poorly. And when it’s your career, there is…

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  • Highlighting Your Fans

    Highlighting Your Fans

    What has been by far the most effective social media marketing tactic I’ve used? That’s simple: Highlighting fans. It’s easy to do. Fans love it. And it’s the content that is most likely to be shared. Basically, it’s a no-brainer. And yet… I’m still seeing it done in a not-so-great way. So let’s buckle up…

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  • My Biggest Mistake as a Business Owner

    My Biggest Mistake as a Business Owner

    I know we’re supposed to brag about all of our accomplishments in places like this, but I’m a human who has been a business owner for over a decade. I’m not perfect, and I’ve made a lot of mistakes. All of this is completely normal. I would actually worry about working with someone who hasn’t…

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  • What I Am Reading 6/21/24

    What I Am Reading 6/21/24

    Is it just me or are these weeks feeling shorter and shorter? I have so much on my schedule right now and it seems like there is less and less time to do it. Maybe it was going away for the weekend or maybe it is the feral toddler who is running circles around me.…

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  • A Love Note to My Favorite Social Media Client

    A Love Note to My Favorite Social Media Client

    I have been blessed with some fantastic social media clients over the years. I have represented some amazing causes and cities I have absolutely adored. And the people I worked with have been so smart and talented. This isn’t a brag. It’s just facts. I consider myself lucky to have called each and every one…

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  • Take Rest

    Take Rest

    There is something comical about writing this post today after writing about how I’m a bit of a machine. I fell behind this week, and it coordinated with a time that my family needed me to take rest. So instead of posting a blog post yesterday that was extremely close to being ready, I took…

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  • How I Create Consistent Content

    How I Create Consistent Content

    Someone said to me recently, “Boy, you write an insane amount of content.” I had to pause, because it rarely feels like a lot. But I have been posting for clients for such a long time that I have processes for putting out consistent content even when I don’t want to. I recently wrote about…

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  • What I Am Reading 6/14/24

    What I Am Reading 6/14/24

    It’s been a much slower week for reading in my house. I’ve been sick and we just have been super busy as a family. Somehow I thought summer would be slower for our family since so many of my daughter’s activities were on break. Instead it’s been choosing between multiple activities going on at the…

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