-
Pride Month and your social media manager
Read more: Pride Month and your social media managerIt’s that time of year again: Pride Month! And while every social media manager wants to shout how amazing that is from the top of their lungs, it is also the worst month to be a social media manager. Over the course of this month, your social media manager will read some of the most…
-
Why an organization should not do personality-first social media
Read more: Why an organization should not do personality-first social mediaI see it every day. An organization doesn’t know what to do for social media. They probably see how successful all those influencers are with a personality-first social media strategy. So they hire someone who is either an influencer or a wanna-be influencer and they get all the personality. Maybe some vanity metrics are soaring.…
-
What I Am Reading 5/30/25
Read more: What I Am Reading 5/30/25It’s been a hot second and alas, I have not been reading much. I thought I’d gotten out of a depression episode. Instead, I was just managing to be high functioning. That worked super well for awhile. Things that I deemed important got done. But I wasn’t looking paying much attention to the things that…
-
Re-inspire yourself
Read more: Re-inspire yourselfI’ve suffered lately and have been trying to figure out how to re-inspire myself. I don’t know how exactly to explain it. It wasn’t writer’s block although it definitely affected my writing. Maybe a lack of passion? I had a whole lot of passion for a project and then it just burnt out so quickly…
-
Why I’m giving up on Giving Tuesday
Read more: Why I’m giving up on Giving TuesdayEvery year, it’s the same thing: Let’s make a plan for Giving Tuesday that will really wow our fans. What actually happens? EVERYONE in the organization gets involved and the ideas get so diluted that they wouldn’t be all that effective to begin with. That would be enough for me to throw my hands up.…
-
The toxicity of working in social media
Read more: The toxicity of working in social mediaI’ve worked in social media for a long time. And, well… the toxicity is bad right now. Does it make me want to completely switch careers? There are times I think about it, but I love what I do so much that I never linger on those thoughts. But the fact that they even enter…
-
Reasons why I haven’t gone after a potential client
Read more: Reasons why I haven’t gone after a potential clientI like money. Because I like giving my daughter and pets the life they deserve. So it’s not surprising that I go after almost every potential client who comes my way. Yes, I said almost. I decide not to pursue a number of potential clients during the first interaction. I drop some during the proposal…
-
When going niche is good
Read more: When going niche is goodThere is this idea that going big is always the right call. Get the biggest influencers. Go for the biggest numbers. That’s what social media is all about, right? Wrong. In a lot of cases, going niche is your best call. That can be mind boggling to so many that are looking to hire me.…
-
What I Am Reading 4/25/25
Read more: What I Am Reading 4/25/25The past two weeks have just zoomed by, and this time, I really couldn’t keep reading at the same level as I usually do. I hosted a neighborhood Easter egg hunt at our local urban farm. After tons of work, thirty-five kids had so much fun. And frankly, I had the best time ever being…
-
How to make sure your social media consultant stays on-brand
Read more: How to make sure your social media consultant stays on-brandWorking with a new social media consultant means that you have a lot of work to do to help them be successful. This pre-work allows for you to have some input on what it means to be on-brand for your organization. Why is that important? Your fans will get confused if you are all over…
