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AI is not always the answer
Read more: AI is not always the answerEvery week, I’m reading more and more articles about AI. When I think every side has been covered, another angle pops up. To say AI is hot for every industry right now is more than an understatement. In social media, people are trying to use it to take the place of the social media manager…
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When to say no to a client
Read more: When to say no to a clientIf you’re anything like me, you’re probably a people pleaser. You want to be graded and you want that A+. And you want everyone to be happy. The idea of saying no to a client gives you diarrhea. Wait, is that one just me? Whatever. Let’s move on. Not being able to say no to…
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What I Am Reading 6/20/25
Read more: What I Am Reading 6/20/25I am back to reading at a terrific pace, and I’m so happy about that. There’s something horrible about not being able to do one of your favorite activities when you’re not feeling well. I just knew that if I kept pushing it that things would get better. But it didn’t. So I just kept…
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Soft skills to look for in a social media consultant
Read more: Soft skills to look for in a social media consultantSomething I get asked about a lot is what skills someone should look for when hiring a social media consultant. While we can go into particular needs for the business, philosophies around social media skills and various hard skills, I don’t think we talk enough about the soft skills that are necessary for this kind…
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How to deal with anger on social media
Read more: How to deal with anger on social mediaThere is one thing that’s for certain: There is more anger on social media right now and so often, social media managers are the focus of that anger. Whether that anger is justified or not doesn’t really matter. What does matter is how much people are lashing out at brands for perceived slights. Am I…
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Using content to answer questions
Read more: Using content to answer questionsWhen I work with a new client, they usually look at content as something you need to push out at the audience. There is no two way communication with it. It’s about the client’s needs only. That’s a great way to fail. A better way to go about it is to start with the questions…
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What I Am Reading 6/13/25
Read more: What I Am Reading 6/13/25Things have been pretty awful, and yet I’m still reading. I think that in dark places, the most rebellious thing you can do is create moments of joy. And maybe that’s where my focus has been lately. I’m building a fairy garden for my daughter. When the world feels bleak, I add to the fairy…
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Summer Fridays
Read more: Summer FridaysJune ushers in one of my favorite traditions: Summer Fridays. As long as I get all of my work done and nothing urgent comes up, I’m taking Friday afternoon off. What do I do with that time? I go to the pool. I read a book. I’ll do something fun with my daughter. Or I’ll…
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Writing to motivate people to take action
Read more: Writing to motivate people to take actionOne of the most important aspects of writing for social media is that the writing will motivate people. It’s simply not enough for it to be good writing. You could tell the most beautiful story in the world, but if it doesn’t get people to take action, the writing is a complete failure. While likes,…
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Collaborating with your social media consultant without micromanaging
Read more: Collaborating with your social media consultant without micromanagingIt’s a fine line between collaborating and micromanaging. And so often clients have no idea which side of the line they are on. But if you say something, they are very likely to say they are just trying to collaborate. So how do you work with a social media consultant if you don’t have any…
