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Easy Ways to Boost Your Social Media Engagement
Read more: Easy Ways to Boost Your Social Media EngagementHas your social media engagement gone a little stale lately? I have heard social media consultants say that’s normal and not to worry because organic social media is dead anyway. To be honest, that’s a little shocking, and it sounds more like a good excuse for sloppy work. If you think that you need to…
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Should You Ever Fire a Client?
Read more: Should You Ever Fire a Client?I remember being at a bar with a friend and she just threw her phone, exasperated. “I’m firing this client. I’m just done. DONE.” I gasped. We could fire a client? Like for real? Being so early in my business, the idea was absolutely foreign to me. I was in the process of building up…
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What I Am Reading 1/31/25
Read more: What I Am Reading 1/31/25IT IS FINALLY THE END OF JANUARY. And I’m still reading. I think it’s safe to say we all felt this past month went on forever and it was just tough. Between cold temperatures and the world just seeming dark, it was time for this month to end a long time ago. Not that February…
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Should You Hire a Consultant or In-House?
Read more: Should You Hire a Consultant or In-House?You realize you need a more robust social media program, so it’s time to hire. But do you want this person to be in-house? Or are you looking for a social media consultant? Just like when you are trying to decide between an agency or a freelancer, there are a lot of things to consider.…
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Protecting Yourself Prior to a Troll Attack
Read more: Protecting Yourself Prior to a Troll AttackIt’s not a matter of if a social media manager will experience a troll attack. It’s a matter of when. I’ve handled social media accounts for all kinds of industries and of all kinds of sizes. It doesn’t matter how small or how nice your page is. You can’t please everyone all the time. So…
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Write a Story for Your Brand Posts
Read more: Write a Story for Your Brand PostsA lot of people talk about telling your story online, but they talk in generalities to the point that I don’t think anyone knows what that means. And that always leads to a lot of confusing content. So what is it like to write a real story with your content? And how should it fit…
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Creating an Identity Online as a Business Owner
Read more: Creating an Identity Online as a Business OwnerWhen you own a business, so much of the business is tied up with who you are. So it’s super important to think about what your online identity looks like. If that sounds like faking who you are online, it is not. In fact, if you do that, then you will have loads more problems…
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What I Am Reading 1/24/25
Read more: What I Am Reading 1/24/25This has been a WEEK when it comes to social media. I don’t know anyone who is happy. But I do know quite a few people who keep reading as many novels as possible to escape it. With the ups and (mostly) downs of the week, I kind of feel like I have whiplash. But…
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The Balance Between Control and Freedom with a Social Media Consultant
Read more: The Balance Between Control and Freedom with a Social Media ConsultantWhat is most likely to kill a social media program? A client who wants to control every move of a social media consultant. Like to the point where the consultant has to run every comment by the client. Things start feeling sluggish and the social media consultant feels uninspired. And very quickly, it trickles down…
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Losing Trust and Moving Forward
Read more: Losing Trust and Moving ForwardThere is nothing more devastating to a relationship than losing trust. And there were many of us who watched the TikTok debacle go down and realized we fully cannot trust anyone who runs a social media network anymore. Of course the big problem is that so many of us work in social media with zero…
