Author: Betsy A Decillis

  • Highlighting Your Fans

    Highlighting Your Fans

    What has been by far the most effective social media marketing tactic I’ve used? That’s simple: Highlighting fans. It’s easy to do. Fans love it. And it’s the content that is most likely to be shared. Basically, it’s a no-brainer. And yet… I’m still seeing it done in a not-so-great way. So let’s buckle up…

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  • My Biggest Mistake as a Business Owner

    My Biggest Mistake as a Business Owner

    I know we’re supposed to brag about all of our accomplishments in places like this, but I’m a human who has been a business owner for over a decade. I’m not perfect, and I’ve made a lot of mistakes. All of this is completely normal. I would actually worry about working with someone who hasn’t…

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  • What I Am Reading 6/21/24

    What I Am Reading 6/21/24

    Is it just me or are these weeks feeling shorter and shorter? I have so much on my schedule right now and it seems like there is less and less time to do it. Maybe it was going away for the weekend or maybe it is the feral toddler who is running circles around me.…

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  • A Love Note to My Favorite Social Media Client

    A Love Note to My Favorite Social Media Client

    I have been blessed with some fantastic social media clients over the years. I have represented some amazing causes and cities I have absolutely adored. And the people I worked with have been so smart and talented. This isn’t a brag. It’s just facts. I consider myself lucky to have called each and every one…

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  • Take Rest

    Take Rest

    There is something comical about writing this post today after writing about how I’m a bit of a machine. I fell behind this week, and it coordinated with a time that my family needed me to take rest. So instead of posting a blog post yesterday that was extremely close to being ready, I took…

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  • How I Create Consistent Content

    How I Create Consistent Content

    Someone said to me recently, “Boy, you write an insane amount of content.” I had to pause, because it rarely feels like a lot. But I have been posting for clients for such a long time that I have processes for putting out consistent content even when I don’t want to. I recently wrote about…

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  • What I Am Reading 6/14/24

    What I Am Reading 6/14/24

    It’s been a much slower week for reading in my house. I’ve been sick and we just have been super busy as a family. Somehow I thought summer would be slower for our family since so many of my daughter’s activities were on break. Instead it’s been choosing between multiple activities going on at the…

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  • Become a Social-First Organization

    Become a Social-First Organization

    When I saw this post from a Duolingo social media manager, I cheered. Social-first thinking? Having open communication with your social media manager? Empowering your social team? YES. These are all the makings of great social media marketing and will get organizations so much further. Are you thinking this sounds like a pipe dream? Do…

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  • How to Do a Task You Don’t Want to Do

    How to Do a Task You Don’t Want to Do

    We all have those tasks… No matter how much you know it needs to get done, it seems impossible to do. It’s not because you don’t know how to do it. You are just having a mental block when it comes to this particular task. You probably can’t even explain why exactly you have that…

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  • Using Gratefulness as a Social Media Tactic

    Using Gratefulness as a Social Media Tactic

    Years ago, I was running a large Instagram account and part of our social media tactic for it was to develop a community who loved the product and would be willing to let us use their photographs on the account. It was super successful, and I was really proud that the client ended up paying…

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