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What I am reading 1/30/26
Read more: What I am reading 1/30/26We had one of the worst winter storms in recent memory of Columbus. And yes, I kept reading. There has been no school this week thanks to snow and cold. The first day was fun. I had so many crafts and my partner was stuck at home as well. So we just took turns doing…
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How to support your social media manager
Read more: How to support your social media managerThings are heavy right now. And those of us that work in social media are being assaulted with images we never wanted to see. It’s changing who we are and what we do. So it is vitally important that you are checking on your social media manager right now. Look, we are all seeing this,…
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The mental health toll of managing social media right now
Read more: The mental health toll of managing social media right nowI have watched two people die this month. I have watched two people die this month? That sentence alone makes me feel gross. How is it even possible? I obviously did not choose to have seen this, and yet I saw both deaths from multiple perspectives and of course there were multiple analyses as well.…
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From buyer to loyal ambassador
Read more: From buyer to loyal ambassadorThe moment I feel the most accomplished in social media is always when I see someone become a loyal ambassador. And if I was the reason why they discovered my client? I need to take a moment to do a little dance in my office. Because this is the ultimate goal: Setting my clients up…
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How to work with an unpredictable schedule
Read more: How to work with an unpredictable scheduleNo one knows about an unpredictable schedule better than I do. My partner is a large scale printer technician and never knows what his schedule will look like from day-to-day. I also have a three year old. There is nothing more unpredictable than a three year old. And of course there’s my career. Social media…
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What I am reading 1/23/26
Read more: What I am reading 1/23/26This has been a weird week, and I have no idea how I’ve been reading. My daughter had a four day weekend on the calendar, and I surprisingly decided to keep our activities somewhat light. We had a birthday party with all of her little girl friends at school that was way more relaxed than…
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Using check-ins effectively with your social media consultant
Read more: Using check-ins effectively with your social media consultantCheck-ins are such a great opportunity to move your social media program forward. Yet many people don’t use them effectively. Too often I sit through meetings that are just me being talked at for an hour. That’s not collaboration and that will hold us back from reaching our full potential. So if you want to…
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Be a community member
Read more: Be a community memberI think we all are suffering from the same thing: We are tired, lonely and don’t have enough support. This is especially true when you are a parent. Like how are you supposed to do this when your family lives six hours away? There are a lot of reasons for this, but becoming a community…
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Why YouTube is important right now
Read more: Why YouTube is important right nowI read an article recently about how YouTube is not optional anymore. It’s mandatory. The idea that it had ever been optional was a little funny to me. But alas, that’s because I know how powerful YouTube has always been as a search engine, while others thought about it only as a place to throw…
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Stop being spammy
Read more: Stop being spammyLast week, I talked with a small business owner on Threads who was bemoaning the thousands of dollars other small businesses spend on these spammy social media courses. I wanted to high five her after I got yet another ad for one of these courses. I get that people need to make money, and a…
