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I went viral on Threads… in a bad way
Read more: I went viral on Threads… in a bad wayFor Easter, I sewed my daughter a dress. I did at the last minute because I’d been so busy, and I didn’t finish it until Sunday morning. I was super anxious to try it on her, because there had been no fittings. It was either going to work or else we needed to go into…
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Moving customers through the marketing funnel using social media
Read more: Moving customers through the marketing funnel using social mediaThe marketing funnel seems to have been thrown away lately in favor of spraying content everywhere and praying that it works. I have theories about why some of these fundamentals are going away, but that could be a blog post of its own. The fact is that marketing fundamentals still work on social media. And…
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What I Am Reading 4/11/25
Read more: What I Am Reading 4/11/25I didn’t realize how nervous I was for my race last weekend until things got really hard. And yes, that included reading. I doubled down by having both me and my daughter on the same day, just fifteen minutes apart. For her, it was her longest race ever. At two and a half years old,…
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How You Are Eating Up Your Time with Your Social Media Consultant
Read more: How You Are Eating Up Your Time with Your Social Media ConsultantFor social media consultants, time is money. They have a certain amount of hours every day to make money. Once that time is gone, so is that money that time could have brought. So if you think your social media consultant is a little obsessed with the amount of time they spend with you, you…
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Creating a Mental Health Space for Your Audience
Read more: Creating a Mental Health Space for Your AudienceSo many brands say that they care about mental health. But when it comes down to it, most don’t do more than talking the talk. Walking the walk is just too hard. There are some brands where that’s just not enough and they just can’t get away with not doing anything. But where do you…
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Moving From Reactive Social Media to Proactive
Read more: Moving From Reactive Social Media to ProactiveI see it on so many social media accounts. They are reacting rather than driving the narrative. Breaking news? They’ll post. Events? They’ll post. Someone talking about them positively? They’ll post. None of those happening? No posts. There is nothing proactive about it. Although that kind of content is great and can get your audience…
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Mentally Staying in the Game When Business is Slow
Read more: Mentally Staying in the Game When Business is SlowOn Monday, I talked a lot about what you need to do to keep yourself in the game when business is slow, but I only touched on what you need to do mentally. With work harder to come by for many of us, mental health is too important to just give a cursory nod to…
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How to Stay Motivated During a Slow Business Period
Read more: How to Stay Motivated During a Slow Business PeriodI’m going to admit it: Business is a little slow for me right now. This is partially my fault. My focus is on my daughter until she goes to preschool, so I am not able to work more than part-time. But still, when I put my feelers out for work, it’s unusually quiet. It’s odd.…
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What I Am Reading 3/28/25
Read more: What I Am Reading 3/28/25My brain has been on a pro bono project lately, and it’s where I’ve let my creativity fly. Usually my creative activity has been reading and this project has taken up the time I usually give to reading. It hasn’t stopped me from finding other times to read. It’s just been a bit more sporadic…
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How to Deal with Social Media Perfection
Read more: How to Deal with Social Media PerfectionLook, we all deal with this every day, but it might be worse for social media professionals because we live in the online world. We see the absolute perfection of other people’s lives and we start wondering… What is wrong with us? Why aren’t we that perfect? The amount that we doubt ourselves because we…
