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Putting yourself in the way of potential clients
Read more: Putting yourself in the way of potential clientsI’m in the midst of a rebuild right now. This is scary but normal. If you’ve been in business for any amount of time, it’s never linear. There are valleys you have to go through, and it just so happens I’m in one right now. And that’s why I’m really focused on finding new potential…
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What I am reading 11/7/25
Read more: What I am reading 11/7/25This week is that breath between being too busy. Halloween is over and the countdown to the holiday season has not quite begun. We’re just getting ready to tuck into our warm cocoons as the weather cools. We’re in denial about Thanksgiving. And I, for one, have been reading a lot. I really minimized what…
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The different ways you can work with a social media consultant
Read more: The different ways you can work with a social media consultantWhen people think of what a social media consultant, like myself, does, it’s usually pretty straight forward. They think all they do is post on social media. That can be one aspect of what I do, but it’s nowhere near the whole story. If you think you might need to bring in a social media…
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Surviving guilt when you’re working in social media
Read more: Surviving guilt when you’re working in social mediaThe fact of the matter is that you deal with guilt more than you’d like when you work in social media. There’s the guilt of having to respond to something quickly while you’re in the middle of celebrating a holiday with family. There’s the guilt of not being able to get the right numbers for…
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Should you do the latest trend?
Read more: Should you do the latest trend?Trends come and go. But the one thing that is eternal is that there will always be someone outside of the marketing department who will ask why you didn’t jump on the latest social media trend. Is it annoying? Yes. When people who aren’t familiar with brand voice and strategy get really antsy about how…
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How to keep long-term clients
Read more: How to keep long-term clientsThe one skill I have is the ability to keep clients long-term. Honestly, this is a skill that can make and break your business. Why? Getting new clients costs you a lot of time. I don’t get paid for the meetings and pitches before the contract is signed. In some cases, that is hours and…
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What I am reading 10/31/25
Read more: What I am reading 10/31/25I love the delusion I had that this would finally be my week that wasn’t busy. Thank God for some easy reading for those between moments. I did the mad dash to get the Halloween costume done last week, and several of my daughter’s activities were cancelled. That just fed the delusion. But I was…
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Realistic goals for a social media consultant
Read more: Realistic goals for a social media consultantToday was a day that I had trouble coming up with a blog topic. It’s Halloween week and my daughter is bouncing off the walls, so it’s pretty understandable. So I put a few terms into ChatGPT and was just grossed out by one of the suggestions: How a social media consultant can transform your…
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Not feeling like you belong
Read more: Not feeling like you belongLately, I’ve been in this weird spot. I just don’t feel like I belong anywhere. I’m a stay-at-home mom but I also work. I’m the mom of a young child, but I’m twenty years older than some of the other moms. I work in social media but on the content side, which doesn’t sound like…
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How to keep writing
Read more: How to keep writingI have been guilty on more than one occasion of looking at a blank page and thinking, “I’m a fraud. I have no ideas, and this is when people are finally going to find out how utterly unoriginal I am.” Yes, I am that dramatic when I’m writing. Er, more like not writing I guess.…
