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What a Social Media Consultant Doesn’t Do
Read more: What a Social Media Consultant Doesn’t DoSo you’re about to hire a social media consultant and are ready to get going with them. You have your goals and are super excited to see some results. But wait… Is what you are expecting anywhere close to realistic? Let’s take a look at some of the unrealistic expectations I have encountered along the…
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Keeping Your Client Up-to-Date on Social Media
Read more: Keeping Your Client Up-to-Date on Social MediaMy best clients are always those that are the most educated on social media. I can talk in short form and not get bogged down in the details. In other words, this kind of client moves faster. My goal is of course to help each of my clients become my very best client or as…
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How to Prepare to Work with a Social Media Consultant
Read more: How to Prepare to Work with a Social Media ConsultantWhether it’s the first time or the tenth time you have brought a social media consultant into your business, it’s important that you prepare to make sure everyone is successful. There is the idea that social media consultants should work within a silo, but I assure you that if you leave them off onto their…
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Creating Goals for a Social Media Consultant
Read more: Creating Goals for a Social Media ConsultantThe first thing you should do when you are starting to work with a social media consultant is to set goals for this relationship. That sounds simple enough and something a client should be able to do on their own, but it tends to be more complicated. Most clients know the broad brushstrokes. They get…
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How to Get Clients as a Social Media Consultant
Read more: How to Get Clients as a Social Media ConsultantThe first thing people usually ask me when they go out on their own to be a consultant is how I get clients. I’ll admit that at the beginning of my business I was absolutely stumped on how to answer this to someone just starting out. I came out of my previous job with an…
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Tips for Working with Your First Consultant
Read more: Tips for Working with Your First ConsultantOne time, I had a client contact change and I kept hearing from this new client contact, “You’re my first consultant. I don’t know how to work with you.” I bent over backwards with this client contact to help her and still kept getting that same feedback. So I tried harder. But it was still…
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When It’s Time to Move On as a Consultant
Read more: When It’s Time to Move On as a ConsultantKnowing when to move on as a consultant is a weakness of mine. As long as I see any kind of potential in the client, I am staying, until that potential is taken from me. Honestly, I wish I knew how to shut down this optimism because it would do me and my business a…
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The Importance of Client-Consultant Trust
Read more: The Importance of Client-Consultant TrustI feel like I keep writing about what can destroy trust in the client-consultant relationship. So it struck me that it might be worth talking about the opposite. Who wants to live in the negative anyway? Trust is something that can make the execution of a social media plan absolutely seamless. And the lack of…
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Scope Creep: What You Need to Know
Read more: Scope Creep: What You Need to KnowThere was an awful pit laying heavy in my stomach. My client just told me to start posting on another network, because I should be able to just copy and past content from Facebook. “It shouldn’t be a huge deal.” Except it was. This network wasn’t included in our contract. I didn’t have any available…
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A Love Note to My Favorite Social Media Client
Read more: A Love Note to My Favorite Social Media ClientI have been blessed with some fantastic social media clients over the years. I have represented some amazing causes and cities I have absolutely adored. And the people I worked with have been so smart and talented. This isn’t a brag. It’s just facts. I consider myself lucky to have called each and every one…
