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Soft skills to look for in a social media consultant
Read more: Soft skills to look for in a social media consultantSomething I get asked about a lot is what skills someone should look for when hiring a social media consultant. While we can go into particular needs for the business, philosophies around social media skills and various hard skills, I don’t think we talk enough about the soft skills that are necessary for this kind…
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Make sure your social media consultant isn’t in a silo
Read more: Make sure your social media consultant isn’t in a siloI’ve seen this so many times. A client is talking the talk and we get to the point where we sign a contract. And then the work begins. Before I know it, I am in a silo. And we are having very little communication about what is happening at the organization. What does this look…
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The toxicity of working in social media
Read more: The toxicity of working in social mediaI’ve worked in social media for a long time. And, well… the toxicity is bad right now. Does it make me want to completely switch careers? There are times I think about it, but I love what I do so much that I never linger on those thoughts. But the fact that they even enter…
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How to make sure your social media consultant stays on-brand
Read more: How to make sure your social media consultant stays on-brandWorking with a new social media consultant means that you have a lot of work to do to help them be successful. This pre-work allows for you to have some input on what it means to be on-brand for your organization. Why is that important? Your fans will get confused if you are all over…
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How You Are Eating Up Your Time with Your Social Media Consultant
Read more: How You Are Eating Up Your Time with Your Social Media ConsultantFor social media consultants, time is money. They have a certain amount of hours every day to make money. Once that time is gone, so is that money that time could have brought. So if you think your social media consultant is a little obsessed with the amount of time they spend with you, you…
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How to Get a Social Media Consultant Back on Course
Read more: How to Get a Social Media Consultant Back on CourseIt happens sometimes. Your social media consultant veers in another direction than you expected and you have no idea how they got there. But you need to get them back and fast. From my experience, there are usually a few different causes, and they can easily be changed. So let’s take a look at what…
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My Biggest Client Red Flags
Read more: My Biggest Client Red FlagsI’ve talked a lot about red flags in a social media consultant, but not as much about client red flags. Recognizing client red flags before you actually start working together can save you loads of headaches and will save you from having to fire a client. And your business will be healthier because of it.…
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Should You Hire a Consultant or In-House?
Read more: Should You Hire a Consultant or In-House?You realize you need a more robust social media program, so it’s time to hire. But do you want this person to be in-house? Or are you looking for a social media consultant? Just like when you are trying to decide between an agency or a freelancer, there are a lot of things to consider.…
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The Balance Between Control and Freedom with a Social Media Consultant
Read more: The Balance Between Control and Freedom with a Social Media ConsultantWhat is most likely to kill a social media program? A client who wants to control every move of a social media consultant. Like to the point where the consultant has to run every comment by the client. Things start feeling sluggish and the social media consultant feels uninspired. And very quickly, it trickles down…
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Inspiring a Social Media Consultant
Read more: Inspiring a Social Media ConsultantAs a social media consultant, I will be honest: There are just some clients who make it hard for me to do great work for them. These clients are very rare, but they are so exhausting that they usually stick out more than any other clients. Sometimes I feel like screaming, “I JUST WANT TO…
