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What I Am Reading 1/10/25
Read more: What I Am Reading 1/10/25You would think that a couple snow days would equal more reading, but nope. I’m remote and my daughter does homeschool lessons. We were as busy as ever. But maybe we were a little cozier and not as worried about moving super fast. And maybe there were loads of warm drinks as we watched the…
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How to Keep Going
Read more: How to Keep GoingIt’s a new year! And we’ve made ALL the resolutions and ALL the goals. Because this year is going to be different and we’re going to keep going no matter what. Until we don’t. Maybe ALL the resolutions and ALL the goals you had in mind were a bit much. Maybe you were overenthusiastic during…
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My Love-Hate Relationship with Hashtags
Read more: My Love-Hate Relationship with HashtagsNew clients are always confused on my philosophy around hashtags. I am not one to use them lightly and you’ll never see them splashed all over any of my client’s posts. And that’s the opposite of most social media consultants. Why? I prioritize being able to read a post over searchability. I have found that…
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Should You Be a Generalist or Pick a Niche?
Read more: Should You Be a Generalist or Pick a Niche?When you get started in running your own business, you will be faced with one question pretty quickly: Should you pick a niche? For me, it wasn’t even a question. I came out with loads of contacts in the tourism industry and I leaned into that. And social media marketing was in its infancy at…
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What I Am Reading 1/3/25
Read more: What I Am Reading 1/3/25We are finally getting out of the holiday season and things are starting to get back to normal. And that means back to lots of reading! I don’t know about everyone else, but I’m excited for normal schedules. I’m excited for normal food and normal activities. No more stuffing all the magic I can into…
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What I Am Reading 12/20/24
Read more: What I Am Reading 12/20/24The holidays are almost here and yet I’m still reading. This week marked the eighth anniversary of my friend’s murder and much as I tried, I just didn’t have it in me to get everything that NEEDED to get done while also writing a whole lot. So this was a week that I decided to…
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What I Am Reading 12/13/24
Read more: What I Am Reading 12/13/24This week I had to take some time off, but I was still reading. For fun, I create a theme every December and I place crochet items I made around that theme in my neighborhood for people to find. It’s a little odd, but it makes me happy. This year, I decided our neighborhood was…
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The Role of Patterns to Keep You Consistent
Read more: The Role of Patterns to Keep You ConsistentWhat I can do better than most is staying consistent on social media for clients. There are a lot of secrets on how I do it, but the first one I recommend to those getting started is creating patterns. What do I mean by that? And how can you create your own pattern? Let’s get…
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What I Am Reading 11/22/24
Read more: What I Am Reading 11/22/24It’s been a week. But that has not stopped the reading. Preschool applications have started opening up and now I have to get serious about where my daughter is going next year. I felt super confident about it until I was in an open house for the school we liked the best. We were in…
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Why It’s Important to Go Long With Your Social Media Consultant
Read more: Why It’s Important to Go Long With Your Social Media ConsultantI received a phone call I always love. Someone saw me speak and connected with me. They wanted to hire me as their social media consultant as soon as possible. Considering I connected with them as well, I was beyond excited. The problem? They only wanted to hire me for a week of work. They…
