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Help your social media consultant take time off
Read more: Help your social media consultant take time offWhen I planned my maternity leave with my clients, two of them asked me a question that just warmed my heart: What can we do so you can take all of the time off you need? I was lucky. These two clients viewed me as a valued partner who they wanted to invest in to…
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Quick ways to improve your mental health right now
Read more: Quick ways to improve your mental health right nowAs a whole, it seems like everyone’s mental health has taken a nose dive right now. It’s terrible. And we have no idea if this is long-term or in some cases, even fixable at all. If this sounds familiar, you have to start looking at ways to improve your mental health, so you can keep…
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Ways to stop the scroll
Read more: Ways to stop the scrollThere is nothing we love more than taking a scroll down social media lane. It scratches an itch that we all have, and even though most of us wish we would scroll less, we seem to keep doing it more. And yes, it’s completely mindless with little to no thought behind it. So when you…
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Skills you need to run your social media business
Read more: Skills you need to run your social media businessI came into my business fully unprepared for all that I needed to know and do to be successful. So I just ran with it and hoped those skills would come in time. The good news? Most of it did, because most of it I could only learn by doing. But I’ll admit that there…
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What I am reading 12/12/25
Read more: What I am reading 12/12/25I was so grateful for the breath that this week gave me, and yes, I spent much of it reading. The first week of December made me feel like this could very well be the hardest holiday season I have ever experienced. So when I noticed there was a gaping hole in our schedule this…
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Myths about hiring a social media consultant
Read more: Myths about hiring a social media consultantI have heard a lot of myths about social media consultants over the years. Some are just sad because people don’t realize how much I could help them. Others can be downright insulting. Those are always the most fun to hear, especially when the person talking doesn’t know what I do for a living. Regardless…
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The seasonal blues
Read more: The seasonal bluesTalking to my friends lately has made one thing obvious: We’re all suffering from the blues one way or another. It’s understandable. It’s darker earlier, we’re trying to fit in way more than usual and no one is safe in this economy. I have questions for anyone who doesn’t feel it all right now. Like…
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Research your influencer
Read more: Research your influencerI never in a million years thought I would have to write this kind of article again. But every day, I get an email from PR person trying to get me to cover their client. Every. Day. None of these people have realized that I’m not even an influencer, and my audience has nothing in…
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Am I a freelancer or an agency?
Read more: Am I a freelancer or an agency?I am a solo business. I have hired people to work with me, but mostly, it’s just been me over the years. To be honest, I like it best that way, and I don’t plan on making changes to this model anytime soon. So why do I keep calling myself an agency? After having been…
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How to prepare your community for holiday time off
Read more: How to prepare your community for holiday time offIt’s that special time of year again. The snow is falling. The lights are shining. And the social media manager is wondering if time off is ever possible. Not giving a social media manager time off is a recipe for disaster. They will burn out and make a huge community management mistake that could cost…
