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On working for free
Read more: On working for freeI’ve been doing social media for a long time and one thing comes up again and again: I keep getting asked to work for free. Sometimes it’s because people don’t value my work and sometimes it’s because people simply don’t have the budget for me. But both times, it’s disheartening. And it’s very rare that…
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What I am reading 11/21/25
Read more: What I am reading 11/21/25We seem to be running into the busiest time of year, and yet, I am still reading. I don’t know how we got here already. But it’s time for me to put the puzzle pieces of the holiday season together. It’s becoming less about deciding what we want to do and more about what we…
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Can you replace a social media consultant with AI?
Read more: Can you replace a social media consultant with AI?I’m seeing a trend of people not investing in their social media as much and replacing people with AI. As someone who has made a career as a social media consultant, yes, this is a troubling trend. But I’m also a realist. Budgets are tight. If you have the choice between something that is free…
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Signs of an unhealthy community
Read more: Signs of an unhealthy communityRecently, I lost a community that I thought was a forever community for me. It kind of threw me for a loop, because it meant that I realized there were a number of people who were no longer my friend. That’s not a great feeling. This stemmed from feelings I’d been having for years. I…
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Creating trust in an untrustworthy world
Read more: Creating trust in an untrustworthy worldI talk about trust a lot. I think it’s the most important aspect of social media that you should be focusing on besides achieving business goals. But alas, you can’t really monetize trust and it’s difficult to quantify as well, so it’s most likely to fall to the wayside. Here’s the thing though: If you…
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How to have a sustainable client relationship
Read more: How to have a sustainable client relationshipThe thing I’ve learned over the years is that there are peeks and valleys during the course of a client relationship. If it’s mostly valleys, then it’s probably time for me to move on. If it’s too many peeks, I’m probably overworking the account. There’s no science here. You just kind of know. But the…
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What I am reading 11/14/25
Read more: What I am reading 11/14/25It’s been a busy week, but I’m still happily reading. I was devastated at the end of last week. The run club I had so loved over the last three years showed it wasn’t worthy of that love. That left me sad. I was so sad that my partner was worried I’d never run again.…
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Putting yourself in the way of potential clients
Read more: Putting yourself in the way of potential clientsI’m in the midst of a rebuild right now. This is scary but normal. If you’ve been in business for any amount of time, it’s never linear. There are valleys you have to go through, and it just so happens I’m in one right now. And that’s why I’m really focused on finding new potential…
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What I am reading 11/7/25
Read more: What I am reading 11/7/25This week is that breath between being too busy. Halloween is over and the countdown to the holiday season has not quite begun. We’re just getting ready to tuck into our warm cocoons as the weather cools. We’re in denial about Thanksgiving. And I, for one, have been reading a lot. I really minimized what…
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The different ways you can work with a social media consultant
Read more: The different ways you can work with a social media consultantWhen people think of what a social media consultant, like myself, does, it’s usually pretty straight forward. They think all they do is post on social media. That can be one aspect of what I do, but it’s nowhere near the whole story. If you think you might need to bring in a social media…
