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Include this during your social media consultant meetings
Read more: Include this during your social media consultant meetingsMeetings. They can be the bane of my existence. So many meetings are just not useful. Or they require a feat of Herculean strength for me to keep them on track. It’s rare for me to actually look forward to a meeting, and I wish that wasn’t the case. There is so much potential here…
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Continual rejection
Read more: Continual rejectionWhen you pivot, as I’m considering doing right now, there is a lot of rejection that will come your way. I am receiving it every day, and yes, it stings. The biggest issue is that you don’t get to the right place unless you experience rejection. In fact, I would say that if you are…
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How I use AI right now
Read more: How I use AI right nowAs I’ve been looking for new opportunities and deciding what’s next for me, I’ve been pumping out proposals and filling out applications. There’s a bit of excitement and hope in all of these. But we won’t talk about how often that excitement and hope gets crushed. On the bright side, it’s giving me a lot…
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Recognizing when it’s time to change your business
Read more: Recognizing when it’s time to change your businessLately, I’ve been looking at what should be next for my business. All the signs are there that it’s time for a change and so it’s just a matter of what kind of change I will make. In this economy, I’m hardly alone. Many people who have worked as a consultant for many years are…
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What I am reading 9/5/25
Read more: What I am reading 9/5/25I had sixteen hours riding in a car, so you better believe I did some heavy reading last weekend. I don’t get to see my family very often, because they live so far away. It was a welcome break from constantly being worried about my daughter. She has people who are dying to entertain her,…
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What you can do to improve your mental health as a social media professional
Read more: What you can do to improve your mental health as a social media professionalYour mental health can be difficult to maintain as a social media professional. You are online all the time and that is just going to affect you no matter what you can do. But minimizing that effect is possible. With a mix of proactive and reactive strategies, you can be much better at your job…
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Ways to build a community
Read more: Ways to build a communityLike I briefly talked about last week, community is what is going to set brands apart in the answer economy. Why? We can’t necessarily trust the answers we’re being given. When you don’t know what’s real or false, you have to start relying on people. So while you’re investing so much time and effort in…
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What I am reading 8/29/25
Read more: What I am reading 8/29/25I’m writing this with tears streaking down my face after a rough week. But somehow I’ve kept reading. I knew preschool would be hard. It was always going to be a big change for our family, and I think for the most part, we’ve handled that well. Have I turned into a mad woman in…
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Questions to ask your social media consultant
Read more: Questions to ask your social media consultantWe talk a lot about what questions to ask a social media consultant before you hire them. But what about after you hire them? What should you ask to make sure that things are on the right track? And what should you ask to make sure you are learning from your social media consultant? Let’s…
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How not to be alone
Read more: How not to be aloneWhen you work as a social media freelancer, you are alone a lot. You probably mostly work from home. I know before I had my daughter I would sometimes not use my voice to talk to another soul all day. I would put the television on in the background to make it feel like there…
