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How to cheer on a social media consultant
Read more: How to cheer on a social media consultantWe focus so often on what to do when things go wrong and not enough on when things go right. So that’s why I decided on writing about how to cheer on a social media consultant. Because if there is anyone who probably needs this cheering on, it’s this consultant. Why? They are on the…
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How to start a great relationship with a consultant
Read more: How to start a great relationship with a consultantYou’ve found the perfect consultant for your organization. Yay! Now it’s time to get to work on your relationship. The beginning will set the tone for the whole relationship, so you want to put your best foot forward. How do you do that? It’s different for every consultant, but there are a few items you…
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How to retain social media clients
Read more: How to retain social media clientsI’m really good at keeping clients around for awhile. While I’ve watched other social media professionals burn through clients every year, I’m able to retain my clients for years. Do I have some great secret to how I retain my clients? Not really. Most of it is just following through on what I say I…
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Do I need to hire a social media consultant?
Read more: Do I need to hire a social media consultant?If you are asking yourself this question, it’s probably way past time that you hire a social media consultant. But let’s pretend that’s not the case. Like hiring for any position in your organization, it’s hard to decide if it’s time. Maybe you should just train someone to do it and hope for the best?…
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How to differentiate yourself to get more social media clients
Read more: How to differentiate yourself to get more social media clientsIn a world where so many people want to make money on social media, there are a lot of people clambering to make what they think is easy money. And they’ll take jobs they’re not necessarily qualified for in order to do it. That means you have to differentiate yourself, especially from this kind of…
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What to ask a social media consultant before you hire them
Read more: What to ask a social media consultant before you hire themYour organization is growing, and you can’t do it all. So you’ve decided to hire a social media consultant. But how do you know that you’re hiring the right one? How do you know that will actually move the needle for your business? It can be a scary prospect to hand over something this big…
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Defining what traits are important in your social media consultant
Read more: Defining what traits are important in your social media consultantSo often I go into a meeting with a potential client and one of two things happen: They have no idea what they are looking for or they have a long list based on the latest trends. Both are not great ways to go. Why? It’s letting others set the plan for your social media…
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When to say no to a client
Read more: When to say no to a clientIf you’re anything like me, you’re probably a people pleaser. You want to be graded and you want that A+. And you want everyone to be happy. The idea of saying no to a client gives you diarrhea. Wait, is that one just me? Whatever. Let’s move on. Not being able to say no to…
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My Biggest Client Red Flags
Read more: My Biggest Client Red FlagsI’ve talked a lot about red flags in a social media consultant, but not as much about client red flags. Recognizing client red flags before you actually start working together can save you loads of headaches and will save you from having to fire a client. And your business will be healthier because of it.…
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The Balance Between Control and Freedom with a Social Media Consultant
Read more: The Balance Between Control and Freedom with a Social Media ConsultantWhat is most likely to kill a social media program? A client who wants to control every move of a social media consultant. Like to the point where the consultant has to run every comment by the client. Things start feeling sluggish and the social media consultant feels uninspired. And very quickly, it trickles down…
