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How to work with an unpredictable schedule
Read more: How to work with an unpredictable scheduleNo one knows about an unpredictable schedule better than I do. My partner is a large scale printer technician and never knows what his schedule will look like from day-to-day. I also have a three year old. There is nothing more unpredictable than a three year old. And of course there’s my career. Social media…
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Using check-ins effectively with your social media consultant
Read more: Using check-ins effectively with your social media consultantCheck-ins are such a great opportunity to move your social media program forward. Yet many people don’t use them effectively. Too often I sit through meetings that are just me being talked at for an hour. That’s not collaboration and that will hold us back from reaching our full potential. So if you want to…
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Stop being spammy
Read more: Stop being spammyLast week, I talked with a small business owner on Threads who was bemoaning the thousands of dollars other small businesses spend on these spammy social media courses. I wanted to high five her after I got yet another ad for one of these courses. I get that people need to make money, and a…
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Skills you need to find in a social media consultant
Read more: Skills you need to find in a social media consultantCompanies are hiring for a social media consultant again. It’s not like it was, but it’s definitely happening. The number of calls I’ve had in the last week exceeds the number of calls I had between August and December last year. It feels strange, but maybe it’s a good sign? But do they really know…
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Working with clients who have bad expectations
Read more: Working with clients who have bad expectationsI have a system to weed out the clients who have bad expectations. But there are always a few that get through. So what do I do when that happens? Do I instantly fire them? Let’s talk about it. What kind of expectations do they have? There are different levels of bad expectations. There are…
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How to say no to a client
Read more: How to say no to a clientIt’s that time of year when everyone is trying stuff one last push in to get those numbers they so hope to achieve. And it’s… overwhelming. Especially when it’s a last minute decision to go after those numbers and there’s no plan to do it. I’ve been in that situation with a client before, and…
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Help your social media consultant take time off
Read more: Help your social media consultant take time offWhen I planned my maternity leave with my clients, two of them asked me a question that just warmed my heart: What can we do so you can take all of the time off you need? I was lucky. These two clients viewed me as a valued partner who they wanted to invest in to…
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Skills you need to run your social media business
Read more: Skills you need to run your social media businessI came into my business fully unprepared for all that I needed to know and do to be successful. So I just ran with it and hoped those skills would come in time. The good news? Most of it did, because most of it I could only learn by doing. But I’ll admit that there…
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Myths about hiring a social media consultant
Read more: Myths about hiring a social media consultantI have heard a lot of myths about social media consultants over the years. Some are just sad because people don’t realize how much I could help them. Others can be downright insulting. Those are always the most fun to hear, especially when the person talking doesn’t know what I do for a living. Regardless…
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Am I a freelancer or an agency?
Read more: Am I a freelancer or an agency?I am a solo business. I have hired people to work with me, but mostly, it’s just been me over the years. To be honest, I like it best that way, and I don’t plan on making changes to this model anytime soon. So why do I keep calling myself an agency? After having been…
