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Keep your social media business simple
Read more: Keep your social media business simpleThere is no one who gets more excited about the latest tool than a social media professional. For me, my brain goes to all the new things I could do with it. Here is the problem: It gets really hard for clients when you’re constantly change your business processes because you have a new tool…
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What a social media consultant can’t do for you
Read more: What a social media consultant can’t do for youIt’s not rare that I have a client come to me with wildly inappropriate goals for our work together. I don’t know if they think a social media consultant is a magician. But if I can’t manage those expectations, it’s honestly best for all of us to move on. So if you’re looking to hire…
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How not to be pushy as a social media consultant
Read more: How not to be pushy as a social media consultantWhen you’re a social media consultant, it can be really easy to slide into pushy mode. Your client isn’t making a great decision, so you want to push them to the right one. Your client wants you to give them free work, so you have to push them towards understanding why that’s unethical. These kinds…
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Is it time to quit your job for your side hustle?
Read more: Is it time to quit your job for your side hustle?Over thirteen years ago, I decided it was time to quit my job and to rely on my side hustle as my main source of income. It was the scariest thing I had ever done. I don’t regret a second of it. But would I do it again in this economy? That’s a good question.…
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Include this during your social media consultant meetings
Read more: Include this during your social media consultant meetingsMeetings. They can be the bane of my existence. So many meetings are just not useful. Or they require a feat of Herculean strength for me to keep them on track. It’s rare for me to actually look forward to a meeting, and I wish that wasn’t the case. There is so much potential here…
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What does a social media consultant do?
Read more: What does a social media consultant do?A year ago, I wrote about what a social media consultant doesn’t do. It was a response to someone misunderstanding what I do. It just occurred to me that I never wrote about the opposite. So now seems as good of a time as any to dive into what social media consultants do. Why is…
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Daily habits to help you be successful as a freelancer
Read more: Daily habits to help you be successful as a freelancerWhen I first started my business, I read every article I could about others’ daily habits, and I asked every one of my friends who worked from home as well. That obsessiveness definitely affected how I structure my days now. Although I’ve shared a lot about how I structure my days, it seemed like a…
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How to cheer on a social media consultant
Read more: How to cheer on a social media consultantWe focus so often on what to do when things go wrong and not enough on when things go right. So that’s why I decided on writing about how to cheer on a social media consultant. Because if there is anyone who probably needs this cheering on, it’s this consultant. Why? They are on the…
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How to start a great relationship with a consultant
Read more: How to start a great relationship with a consultantYou’ve found the perfect consultant for your organization. Yay! Now it’s time to get to work on your relationship. The beginning will set the tone for the whole relationship, so you want to put your best foot forward. How do you do that? It’s different for every consultant, but there are a few items you…
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Do I need to hire a social media consultant?
Read more: Do I need to hire a social media consultant?If you are asking yourself this question, it’s probably way past time that you hire a social media consultant. But let’s pretend that’s not the case. Like hiring for any position in your organization, it’s hard to decide if it’s time. Maybe you should just train someone to do it and hope for the best?…
