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Reasons why I haven’t gone after a potential client
Read more: Reasons why I haven’t gone after a potential clientI like money. Because I like giving my daughter and pets the life they deserve. So it’s not surprising that I go after almost every potential client who comes my way. Yes, I said almost. I decide not to pursue a number of potential clients during the first interaction. I drop some during the proposal…
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How to make sure your social media consultant stays on-brand
Read more: How to make sure your social media consultant stays on-brandWorking with a new social media consultant means that you have a lot of work to do to help them be successful. This pre-work allows for you to have some input on what it means to be on-brand for your organization. Why is that important? Your fans will get confused if you are all over…
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Adding a New Service as a Business Owner
Read more: Adding a New Service as a Business OwnerA couple of things have happened recently. One is that I’m working with a pro bono client on a new service that I’ve never offered before. The second is that LinkedIn published a list of skills on the rise. Both of these had me thinking about how I decide to add a new service to…
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Managing Social Media Client Expectations
Read more: Managing Social Media Client Expectations“Yes, when I worked with her before, I increased her company’s engagement by 5000%.” The second those words left my mouth in a prospective social media client meeting I wanted to pluck them from the air and stuff them back in as quickly as possible. But I said it. The prospect heard it. And now…
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Integrating a Social Media Consultant into Your Team
Read more: Integrating a Social Media Consultant into Your TeamThe way I like to work with a client is fully integrated into the team, almost like an employee but of course not quite. I am a social media consultant after all and there are lines. But I still want to know everything that’s going on or at least how to quickly get the information…
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Mistakes While Managing a Social Media Consultant
Read more: Mistakes While Managing a Social Media ConsultantI’ve seen clients make loads of mistakes while managing social media consultants. I’ve experienced it personally and through stories from other social media consultants. Luckily, I’ve also had many wonderful clients who have gone above and beyond. That has kept me going over the years. But the fact remains that even wonderful clients can make…
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My Biggest Consultant Pet Peeves
Read more: My Biggest Consultant Pet PeevesI’m a consultant, so of course I have pet peeves when it comes to what other consultants do. That just goes without saying. We all do things differently, and what I see as a problem, a consultant may have experience with it working. So mostly I keep my mouth shut when it comes to what…
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Why You Need to Give a Budget
Read more: Why You Need to Give a BudgetI was in the middle of a negotiation with a current client to get more work. They gave me no budget but did tell me a little bit about the amount of work they would like me to do. But just a little bit. So I thought through what it seemed like they were actually…
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How to Personalize the Client Experience
Read more: How to Personalize the Client ExperienceSo many agencies have a set way of doing things and can’t adapt when a client needs their experience personalized. That’s one of the great things about those of us who work solo: We have the flexibility to create more personalization. Does this mean we bend over backwards and do whatever the client wants? Heck…
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How to Manage Multiple Clients
Read more: How to Manage Multiple ClientsYou’ve done it. You finally have multiple clients with competing interests to juggle. You’ve been working toward this. Maybe it’s the first time you’ve ever had to do this. So you’re next question is: What do I do now? I’ve been there. I know my first time doing this on my own was rough, but…
