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How to handle the end of a client relationship
Read more: How to handle the end of a client relationshipAs much as I would like all of my clients to be with me for the rest of time, the fact is that the end of our relationship has to come. So many times, it’s the healthy next step. Why? Their needs have changed or I have changed. Or a million other things may have…
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Make sure your social media consultant isn’t in a silo
Read more: Make sure your social media consultant isn’t in a siloI’ve seen this so many times. A client is talking the talk and we get to the point where we sign a contract. And then the work begins. Before I know it, I am in a silo. And we are having very little communication about what is happening at the organization. What does this look…
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Collaborating with your social media consultant without micromanaging
Read more: Collaborating with your social media consultant without micromanagingIt’s a fine line between collaborating and micromanaging. And so often clients have no idea which side of the line they are on. But if you say something, they are very likely to say they are just trying to collaborate. So how do you work with a social media consultant if you don’t have any…
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The toxicity of working in social media
Read more: The toxicity of working in social mediaI’ve worked in social media for a long time. And, well… the toxicity is bad right now. Does it make me want to completely switch careers? There are times I think about it, but I love what I do so much that I never linger on those thoughts. But the fact that they even enter…
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Reasons why I haven’t gone after a potential client
Read more: Reasons why I haven’t gone after a potential clientI like money. Because I like giving my daughter and pets the life they deserve. So it’s not surprising that I go after almost every potential client who comes my way. Yes, I said almost. I decide not to pursue a number of potential clients during the first interaction. I drop some during the proposal…
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How to make sure your social media consultant stays on-brand
Read more: How to make sure your social media consultant stays on-brandWorking with a new social media consultant means that you have a lot of work to do to help them be successful. This pre-work allows for you to have some input on what it means to be on-brand for your organization. Why is that important? Your fans will get confused if you are all over…
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Adding a New Service as a Business Owner
Read more: Adding a New Service as a Business OwnerA couple of things have happened recently. One is that I’m working with a pro bono client on a new service that I’ve never offered before. The second is that LinkedIn published a list of skills on the rise. Both of these had me thinking about how I decide to add a new service to…
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Managing Social Media Client Expectations
Read more: Managing Social Media Client Expectations“Yes, when I worked with her before, I increased her company’s engagement by 5000%.” The second those words left my mouth in a prospective social media client meeting I wanted to pluck them from the air and stuff them back in as quickly as possible. But I said it. The prospect heard it. And now…
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Integrating a Social Media Consultant into Your Team
Read more: Integrating a Social Media Consultant into Your TeamThe way I like to work with a client is fully integrated into the team, almost like an employee but of course not quite. I am a social media consultant after all and there are lines. But I still want to know everything that’s going on or at least how to quickly get the information…
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Mistakes While Managing a Social Media Consultant
Read more: Mistakes While Managing a Social Media ConsultantI’ve seen clients make loads of mistakes while managing social media consultants. I’ve experienced it personally and through stories from other social media consultants. Luckily, I’ve also had many wonderful clients who have gone above and beyond. That has kept me going over the years. But the fact remains that even wonderful clients can make…