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Mistakes While Managing a Social Media Consultant
Read more: Mistakes While Managing a Social Media ConsultantI’ve seen clients make loads of mistakes while managing social media consultants. I’ve experienced it personally and through stories from other social media consultants. Luckily, I’ve also had many wonderful clients who have gone above and beyond. That has kept me going over the years. But the fact remains that even wonderful clients can make…
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My Biggest Consultant Pet Peeves
Read more: My Biggest Consultant Pet PeevesI’m a consultant, so of course I have pet peeves when it comes to what other consultants do. That just goes without saying. We all do things differently, and what I see as a problem, a consultant may have experience with it working. So mostly I keep my mouth shut when it comes to what…
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Why You Need to Give a Budget
Read more: Why You Need to Give a BudgetI was in the middle of a negotiation with a current client to get more work. They gave me no budget but did tell me a little bit about the amount of work they would like me to do. But just a little bit. So I thought through what it seemed like they were actually…
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How to Personalize the Client Experience
Read more: How to Personalize the Client ExperienceSo many agencies have a set way of doing things and can’t adapt when a client needs their experience personalized. That’s one of the great things about those of us who work solo: We have the flexibility to create more personalization. Does this mean we bend over backwards and do whatever the client wants? Heck…
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How to Manage Multiple Clients
Read more: How to Manage Multiple ClientsYou’ve done it. You finally have multiple clients with competing interests to juggle. You’ve been working toward this. Maybe it’s the first time you’ve ever had to do this. So you’re next question is: What do I do now? I’ve been there. I know my first time doing this on my own was rough, but…
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What a Social Media Consultant Doesn’t Do
Read more: What a Social Media Consultant Doesn’t DoSo you’re about to hire a social media consultant and are ready to get going with them. You have your goals and are super excited to see some results. But wait… Is what you are expecting anywhere close to realistic? Let’s take a look at some of the unrealistic expectations I have encountered along the…
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Keeping Your Client Up-to-Date on Social Media
Read more: Keeping Your Client Up-to-Date on Social MediaMy best clients are always those that are the most educated on social media. I can talk in short form and not get bogged down in the details. In other words, this kind of client moves faster. My goal is of course to help each of my clients become my very best client or as…
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How to Get Clients as a Social Media Consultant
Read more: How to Get Clients as a Social Media ConsultantThe first thing people usually ask me when they go out on their own to be a consultant is how I get clients. I’ll admit that at the beginning of my business I was absolutely stumped on how to answer this to someone just starting out. I came out of my previous job with an…
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Tips for Working with Your First Consultant
Read more: Tips for Working with Your First ConsultantOne time, I had a client contact change and I kept hearing from this new client contact, “You’re my first consultant. I don’t know how to work with you.” I bent over backwards with this client contact to help her and still kept getting that same feedback. So I tried harder. But it was still…
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When It’s Time to Move On as a Consultant
Read more: When It’s Time to Move On as a ConsultantKnowing when to move on as a consultant is a weakness of mine. As long as I see any kind of potential in the client, I am staying, until that potential is taken from me. Honestly, I wish I knew how to shut down this optimism because it would do me and my business a…