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On Moderation and Community Management
Read more: On Moderation and Community Management“I can’t get people to talk.” When someone says that, my spidey senses perk up and I have to stop myself from screaming, “I SPECIALIZE IN COMMUNITY MANAGEMENT.” I wouldn’t say it’s my favorite part of social media. I love the content and connections part of it. But my God, I’m really good at community…
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New Facebook Broadcast Channels
Read more: New Facebook Broadcast ChannelsMeta has been teasing this for a very long time, and it is finally here: Facebook Broadcast Channels are now being rolled out to Facebook pages with more than 10,000 followers. Woo hoo! Party down. Time for some fun. Wait. You’re not as excited as I am? Are you sure? Go back and read the…
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Highlighting Your Fans
Read more: Highlighting Your FansWhat has been by far the most effective social media marketing tactic I’ve used? That’s simple: Highlighting fans. It’s easy to do. Fans love it. And it’s the content that is most likely to be shared. Basically, it’s a no-brainer. And yet… I’m still seeing it done in a not-so-great way. So let’s buckle up…
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Using Gratefulness as a Social Media Tactic
Read more: Using Gratefulness as a Social Media TacticYears ago, I was running a large Instagram account and part of our social media tactic for it was to develop a community who loved the product and would be willing to let us use their photographs on the account. It was super successful, and I was really proud that the client ended up paying…
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I Have Too Much Social Media Content. What Should I Do?
Read more: I Have Too Much Social Media Content. What Should I Do?Last week, we talked about what to do when you have no social media content, so of course this is a good time to talk about what to do you if you have too much. Some people won’t believe this, but I frequently have had clients come to me with the problem that they have…
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I Don’t Have Social Media Content. What Should I Do First?
Read more: I Don’t Have Social Media Content. What Should I Do First?When starting from scratch, the tasks needed to create enough social media content to sustain you can seem insurmountable, especially when marketing budgets are being slashed and we are all expected to do more with less. So what do you do when you have all the tasks to do and they’re all vital? You start…
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Entertainment, Community and Social Media
Read more: Entertainment, Community and Social MediaI’ve been reading A LOT lately about how the role of social media has changed. Where it used to be a free place to gather community, that’s apparently not the right approach anymore. The correct approach lies somewhere in the entertainment sphere, according to so many blog posts. Long live entertainment and death to community.…
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When More Doesn’t Get You Anywhere on Social Media
Read more: When More Doesn’t Get You Anywhere on Social MediaLonger reels! More characters! When these social media announcements happen, it can be tempting to take them as a challenge. “3 minute reel lengths?! I CAN FILL THREE MINUTES!” But why? Does it really make any sense to go longer in this day and age? The easy answer is no, and it never has. Fans…
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How to Do Social Video with Little to No Work
Read more: How to Do Social Video with Little to No WorkFirst off, I want to make it clear: Great social video takes work. It takes a lot of time and effort. But not many of us have the time to be great. It sounds terrible to say, but it’s just a fact. And unfortunately, video is getting to more feeds than anything else, so it’s…
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Why More Followers Should Never Be Your Goal
Read more: Why More Followers Should Never Be Your GoalAs I’m rebuilding my business after my maternity leave, I often look at ads for social media consultants. Too often in those ads there is the same statement: “Must get X followers by the end of the year,” and every time I shudder. These people are just asking to be scammed. But worse is that…
