-
What I Learned From Going Viral on Threads
Read more: What I Learned From Going Viral on ThreadsLast week I was harassed by a guy at the gym. Because I have trouble recalling details after events like that, I made the decision to film my story and post it to Instagram. And then it seemed right to also write it out to cement the details, so I posted it on Threads. The…
-
The Followers Tag on Facebook
Read more: The Followers Tag on FacebookBased on my notifications, a lot of you have figured out that if you tag @followers on Facebook, your fans will get a notification that you posted. A LOT OF YOU HAVE FIGURED THIS FOLLOWERS TAG OUT. I’ll be honest: I’m not paying attention to these notifications anymore. It’s annoying to get tagged in posts…
-
The Quality Social Media Engagement Post
Read more: The Quality Social Media Engagement PostWhen it comes to social media, an engagement post is a smart piece of content to dot into your calendar. The algorithm takes into account past posts when deciding how many people should see your current post. To give that post a boost, especially when it’s something you need people to see, putting an engagement…
-
Think Small on Social Media
Read more: Think Small on Social MediaWe are so programmed to constantly think of going bigger that it’s not surprising that we think that way on social media. Chase after bigger influencers, get bigger engagement and more. Makes sense, right? But what if I told you that in most cases it’s better to think small when it comes to social media?…
-
Building a Community on Social Media
Read more: Building a Community on Social MediaOn most social media pages, I see the audience is treated more like people you push information at than anything else. That misses huge opportunities to get your content in front of more people by using more community techniques. And if you aren’t treating your audience like a community, it is very likely social networks…
-
Why Timing is Still Important to Social Media
Read more: Why Timing is Still Important to Social MediaWhenever I speak on social media, I always talk about timing. The timing of a post is one of the main factors that determines whether a post will be successful. And still, I see some weird stuff. I’ll see a post at 6 am EST for a page that purports to be a national organization.…
-
Start Working Towards the End of the Year Now
Read more: Start Working Towards the End of the Year NowEvery year, I see so many organizations enter the end of the year with regret. They didn’t hit their donor numbers. They didn’t hit their marketing goals or some other goal that is super important to their organization. And now they are in a mad rush to do it while every other organization is trying…
-
How to Build Social Media Relationships
Read more: How to Build Social Media RelationshipsOne of the best social media tactics is to build relationships with people who will do your marketing for you. That would be the dream, right? Having someone else do your job? Ah, if only it were as simple as having someone else do your job. It’s actually loads more difficult than that. You can’t…
-
Ways to Talk With Your Social Media Audience
Read more: Ways to Talk With Your Social Media AudienceWhenever someone declares, “Organic is dead,” my first thought is always, “Wow, you really can’t get your audience to talk with you.” Because that is almost always the case for anyone who wants to go on about how you can’t get anything organically anymore. Social media didn’t used to be so harsh. It always rewarded…
-
Stop Being Unhinged on Threads
Read more: Stop Being Unhinged on ThreadsThis has been bothering me for awhile. I’m such a killjoy but the sheer amount of accounts on Threads who have decided that their strategy is to be as “unhinged” as possible is getting insane. I know where it started. I just am surprised at how many accounts duplicated the strategy with very little thought.…
