Category: Social Media Tactics

  • Why My Clients Don’t Celebrate Made-Up Holidays

    Why My Clients Don’t Celebrate Made-Up Holidays

    This is something that regularly comes up in the course of a social media client relationship. Whether it’s Talk Like a Pirate Day or Call a Friend Day or some other made-up holiday, a client will say, “What do you think?” My eyes get big and I turn into a fire-breathing beast. Haha not really. […]

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  • The Magic of the Everyday Story

    The Magic of the Everyday Story

    The everyday story is usually discounted, and it’s obvious why. There’s nothing quite like watching someone overcome a huge obstacle and make a big win in the end. Movies, books, podcasts… They all use this story for a reason: We want to root for the underdog and see them do something incredible. Here’s the thing: […]

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