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Moving customers through the marketing funnel using social media
Read more: Moving customers through the marketing funnel using social mediaThe marketing funnel seems to have been thrown away lately in favor of spraying content everywhere and praying that it works. I have theories about why some of these fundamentals are going away, but that could be a blog post of its own. The fact is that marketing fundamentals still work on social media. And…
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Moving From Reactive Social Media to Proactive
Read more: Moving From Reactive Social Media to ProactiveI see it on so many social media accounts. They are reacting rather than driving the narrative. Breaking news? They’ll post. Events? They’ll post. Someone talking about them positively? They’ll post. None of those happening? No posts. There is nothing proactive about it. Although that kind of content is great and can get your audience…
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Do You Need to Be on Every Social Media Network?
Read more: Do You Need to Be on Every Social Media Network?Marketing teams are getting leaner and stretched further with demands. And yet, they continue to try to be on every single social media network and do ALL THE THINGS. That’s a great recipe for disaster and burn out. But what do you do when the expectation is that you are on every social media network…
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Be Mindful of Your Social Media Audience
Read more: Be Mindful of Your Social Media AudienceWhat is the easiest way to get in trouble on your social media accounts? By not knowing what’s important to your audience and staying on top of that. Not having this kind of connection can lead you to post at the wrong time with the wrong content. And doing either of those can make you…
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Combatting Decision Fatigue on Social Media
Read more: Combatting Decision Fatigue on Social MediaEvery day, I feel like I have to make a million different decisions. Most of those decisions affect my daughter so they feel like big decisions even if they really aren’t. As a people pleasing person, any decision feels like a lot, so it’s not all that shocking that I feel like I’m in a…
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Easy Ways to Boost Your Social Media Engagement
Read more: Easy Ways to Boost Your Social Media EngagementHas your social media engagement gone a little stale lately? I have heard social media consultants say that’s normal and not to worry because organic social media is dead anyway. To be honest, that’s a little shocking, and it sounds more like a good excuse for sloppy work. If you think that you need to…
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A Social Media Network Played With Us. Now What?
Read more: A Social Media Network Played With Us. Now What?We were warned for months that this was going to happen, and we all kinda knew in the back of our head that it couldn’t possibly happen. But then TikTok was just gone. A social media network that was once thought to big to make go away had done the impossible. And then it reappeared,…
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My Love-Hate Relationship with Hashtags
Read more: My Love-Hate Relationship with HashtagsNew clients are always confused on my philosophy around hashtags. I am not one to use them lightly and you’ll never see them splashed all over any of my client’s posts. And that’s the opposite of most social media consultants. Why? I prioritize being able to read a post over searchability. I have found that…
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The Role of Patterns to Keep You Consistent
Read more: The Role of Patterns to Keep You ConsistentWhat I can do better than most is staying consistent on social media for clients. There are a lot of secrets on how I do it, but the first one I recommend to those getting started is creating patterns. What do I mean by that? And how can you create your own pattern? Let’s get…
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Telling a Story on Social Media
Read more: Telling a Story on Social Media“Just tell a story.” It’s repeated so often that storytelling has almost lost its meaning. And yet it’s the most important thing you should be doing on social media. But what is storytelling and how can you incorporate it into your social media plan? What is the story of your organization? This is where your…
