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AI is not always the answer
Read more: AI is not always the answerEvery week, I’m reading more and more articles about AI. When I think every side has been covered, another angle pops up. To say AI is hot for every industry right now is more than an understatement. In social media, people are trying to use it to take the place of the social media manager…
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Using content to answer questions
Read more: Using content to answer questionsWhen I work with a new client, they usually look at content as something you need to push out at the audience. There is no two way communication with it. It’s about the client’s needs only. That’s a great way to fail. A better way to go about it is to start with the questions…
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Why an organization should not do personality-first social media
Read more: Why an organization should not do personality-first social mediaI see it every day. An organization doesn’t know what to do for social media. They probably see how successful all those influencers are with a personality-first social media strategy. So they hire someone who is either an influencer or a wanna-be influencer and they get all the personality. Maybe some vanity metrics are soaring.…
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Why I’m giving up on Giving Tuesday
Read more: Why I’m giving up on Giving TuesdayEvery year, it’s the same thing: Let’s make a plan for Giving Tuesday that will really wow our fans. What actually happens? EVERYONE in the organization gets involved and the ideas get so diluted that they wouldn’t be all that effective to begin with. That would be enough for me to throw my hands up.…
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When going niche is good
Read more: When going niche is goodThere is this idea that going big is always the right call. Get the biggest influencers. Go for the biggest numbers. That’s what social media is all about, right? Wrong. In a lot of cases, going niche is your best call. That can be mind boggling to so many that are looking to hire me.…
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Moving customers through the marketing funnel using social media
Read more: Moving customers through the marketing funnel using social mediaThe marketing funnel seems to have been thrown away lately in favor of spraying content everywhere and praying that it works. I have theories about why some of these fundamentals are going away, but that could be a blog post of its own. The fact is that marketing fundamentals still work on social media. And…
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Moving From Reactive Social Media to Proactive
Read more: Moving From Reactive Social Media to ProactiveI see it on so many social media accounts. They are reacting rather than driving the narrative. Breaking news? They’ll post. Events? They’ll post. Someone talking about them positively? They’ll post. None of those happening? No posts. There is nothing proactive about it. Although that kind of content is great and can get your audience…
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Do You Need to Be on Every Social Media Network?
Read more: Do You Need to Be on Every Social Media Network?Marketing teams are getting leaner and stretched further with demands. And yet, they continue to try to be on every single social media network and do ALL THE THINGS. That’s a great recipe for disaster and burn out. But what do you do when the expectation is that you are on every social media network…
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Be Mindful of Your Social Media Audience
Read more: Be Mindful of Your Social Media AudienceWhat is the easiest way to get in trouble on your social media accounts? By not knowing what’s important to your audience and staying on top of that. Not having this kind of connection can lead you to post at the wrong time with the wrong content. And doing either of those can make you…
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Combatting Decision Fatigue on Social Media
Read more: Combatting Decision Fatigue on Social MediaEvery day, I feel like I have to make a million different decisions. Most of those decisions affect my daughter so they feel like big decisions even if they really aren’t. As a people pleasing person, any decision feels like a lot, so it’s not all that shocking that I feel like I’m in a…
