-
My Biggest Client Red Flags
Read more: My Biggest Client Red FlagsI’ve talked a lot about red flags in a social media consultant, but not as much about client red flags. Recognizing client red flags before you actually start working together can save you loads of headaches and will save you from having to fire a client. And your business will be healthier because of it.…
-
What I Am Reading 2/7/25
Read more: What I Am Reading 2/7/25This has been yet another sick week in our house, so there has been a lot of escaping into reading some good books. This week disappointed me. I had it in my head that I would get our schedule completely back on track. Instead, our entire family came down with a cold and we didn’t…
-
How to Build Trust with Your Social Media Consultant
Read more: How to Build Trust with Your Social Media ConsultantTrust is the biggest indicator of whether a client-consultant relationship will work. If there’s no trust, it’s going to end and it will likely end badly. It goes both ways. A good social media consultant will spend loads of time proving they should have their client’s trust. And a good client should do the same.…
-
How to Keep Posting During a Dark Time
Read more: How to Keep Posting During a Dark TimeI recently saw someone post about how it’s a dark time to work in social media. There are days where that feels about right. I have friends who are being directly and indirectly affected by a lot of the change going on in our country. And I can count myself as one of those people.…
-
Easy Ways to Boost Your Social Media Engagement
Read more: Easy Ways to Boost Your Social Media EngagementHas your social media engagement gone a little stale lately? I have heard social media consultants say that’s normal and not to worry because organic social media is dead anyway. To be honest, that’s a little shocking, and it sounds more like a good excuse for sloppy work. If you think that you need to…
-
Should You Ever Fire a Client?
Read more: Should You Ever Fire a Client?I remember being at a bar with a friend and she just threw her phone, exasperated. “I’m firing this client. I’m just done. DONE.” I gasped. We could fire a client? Like for real? Being so early in my business, the idea was absolutely foreign to me. I was in the process of building up…
-
What I Am Reading 1/31/25
Read more: What I Am Reading 1/31/25IT IS FINALLY THE END OF JANUARY. And I’m still reading. I think it’s safe to say we all felt this past month went on forever and it was just tough. Between cold temperatures and the world just seeming dark, it was time for this month to end a long time ago. Not that February…
-
Should You Hire a Consultant or In-House?
Read more: Should You Hire a Consultant or In-House?You realize you need a more robust social media program, so it’s time to hire. But do you want this person to be in-house? Or are you looking for a social media consultant? Just like when you are trying to decide between an agency or a freelancer, there are a lot of things to consider.…
-
Protecting Yourself Prior to a Troll Attack
Read more: Protecting Yourself Prior to a Troll AttackIt’s not a matter of if a social media manager will experience a troll attack. It’s a matter of when. I’ve handled social media accounts for all kinds of industries and of all kinds of sizes. It doesn’t matter how small or how nice your page is. You can’t please everyone all the time. So…
-
Write a Story for Your Brand Posts
Read more: Write a Story for Your Brand PostsA lot of people talk about telling your story online, but they talk in generalities to the point that I don’t think anyone knows what that means. And that always leads to a lot of confusing content. So what is it like to write a real story with your content? And how should it fit…
