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Signs of an unhealthy community
Read more: Signs of an unhealthy communityRecently, I lost a community that I thought was a forever community for me. It kind of threw me for a loop, because it meant that I realized there were a number of people who were no longer my friend. That’s not a great feeling. This stemmed from feelings I’d been having for years. I…
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Creating trust in an untrustworthy world
Read more: Creating trust in an untrustworthy worldI talk about trust a lot. I think it’s the most important aspect of social media that you should be focusing on besides achieving business goals. But alas, you can’t really monetize trust and it’s difficult to quantify as well, so it’s most likely to fall to the wayside. Here’s the thing though: If you…
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How to have a sustainable client relationship
Read more: How to have a sustainable client relationshipThe thing I’ve learned over the years is that there are peeks and valleys during the course of a client relationship. If it’s mostly valleys, then it’s probably time for me to move on. If it’s too many peeks, I’m probably overworking the account. There’s no science here. You just kind of know. But the…
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What I am reading 11/14/25
Read more: What I am reading 11/14/25It’s been a busy week, but I’m still happily reading. I was devastated at the end of last week. The run club I had so loved over the last three years showed it wasn’t worthy of that love. That left me sad. I was so sad that my partner was worried I’d never run again.…
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Putting yourself in the way of potential clients
Read more: Putting yourself in the way of potential clientsI’m in the midst of a rebuild right now. This is scary but normal. If you’ve been in business for any amount of time, it’s never linear. There are valleys you have to go through, and it just so happens I’m in one right now. And that’s why I’m really focused on finding new potential…
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What I am reading 11/7/25
Read more: What I am reading 11/7/25This week is that breath between being too busy. Halloween is over and the countdown to the holiday season has not quite begun. We’re just getting ready to tuck into our warm cocoons as the weather cools. We’re in denial about Thanksgiving. And I, for one, have been reading a lot. I really minimized what…
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The different ways you can work with a social media consultant
Read more: The different ways you can work with a social media consultantWhen people think of what a social media consultant, like myself, does, it’s usually pretty straight forward. They think all they do is post on social media. That can be one aspect of what I do, but it’s nowhere near the whole story. If you think you might need to bring in a social media…
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Surviving guilt when you’re working in social media
Read more: Surviving guilt when you’re working in social mediaThe fact of the matter is that you deal with guilt more than you’d like when you work in social media. There’s the guilt of having to respond to something quickly while you’re in the middle of celebrating a holiday with family. There’s the guilt of not being able to get the right numbers for…
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Should you do the latest trend?
Read more: Should you do the latest trend?Trends come and go. But the one thing that is eternal is that there will always be someone outside of the marketing department who will ask why you didn’t jump on the latest social media trend. Is it annoying? Yes. When people who aren’t familiar with brand voice and strategy get really antsy about how…
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How to keep long-term clients
Read more: How to keep long-term clientsThe one skill I have is the ability to keep clients long-term. Honestly, this is a skill that can make and break your business. Why? Getting new clients costs you a lot of time. I don’t get paid for the meetings and pitches before the contract is signed. In some cases, that is hours and…
