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Soft skills to look for in a social media consultant
Read more: Soft skills to look for in a social media consultantSomething I get asked about a lot is what skills someone should look for when hiring a social media consultant. While we can go into particular needs for the business, philosophies around social media skills and various hard skills, I don’t think we talk enough about the soft skills that are necessary for this kind…
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How to deal with anger on social media
Read more: How to deal with anger on social mediaThere is one thing that’s for certain: There is more anger on social media right now and so often, social media managers are the focus of that anger. Whether that anger is justified or not doesn’t really matter. What does matter is how much people are lashing out at brands for perceived slights. Am I…
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Using content to answer questions
Read more: Using content to answer questionsWhen I work with a new client, they usually look at content as something you need to push out at the audience. There is no two way communication with it. It’s about the client’s needs only. That’s a great way to fail. A better way to go about it is to start with the questions…
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How to handle the end of a client relationship
Read more: How to handle the end of a client relationshipAs much as I would like all of my clients to be with me for the rest of time, the fact is that the end of our relationship has to come. So many times, it’s the healthy next step. Why? Their needs have changed or I have changed. Or a million other things may have…
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What I Am Reading 6/13/25
Read more: What I Am Reading 6/13/25Things have been pretty awful, and yet I’m still reading. I think that in dark places, the most rebellious thing you can do is create moments of joy. And maybe that’s where my focus has been lately. I’m building a fairy garden for my daughter. When the world feels bleak, I add to the fairy…
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Make sure your social media consultant isn’t in a silo
Read more: Make sure your social media consultant isn’t in a siloI’ve seen this so many times. A client is talking the talk and we get to the point where we sign a contract. And then the work begins. Before I know it, I am in a silo. And we are having very little communication about what is happening at the organization. What does this look…
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Summer Fridays
Read more: Summer FridaysJune ushers in one of my favorite traditions: Summer Fridays. As long as I get all of my work done and nothing urgent comes up, I’m taking Friday afternoon off. What do I do with that time? I go to the pool. I read a book. I’ll do something fun with my daughter. Or I’ll…
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Writing to motivate people to take action
Read more: Writing to motivate people to take actionOne of the most important aspects of writing for social media is that the writing will motivate people. It’s simply not enough for it to be good writing. You could tell the most beautiful story in the world, but if it doesn’t get people to take action, the writing is a complete failure. While likes,…
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How to be your own boss
Read more: How to be your own bossI own my own business. I can do whatever I want. Oh crap, I really can do whatever I want because I am the boss. Being your own boss sounds really great until you’re in the middle of it and realize everything is on you. You are the one who makes sure everything gets done.…
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What I Am Reading 6/6/25
Read more: What I Am Reading 6/6/25I have my mojo back, and I’m reading again. It seriously bummed me out that I just fell flat last month. I was starting to think it was going to be a rough climb out of it. But then, like a switch, things turned back on. And I’ve been chugging along ever since. My house…
