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On Disappointing Yourself
Read more: On Disappointing YourselfI’m an expert at disappointing myself. I have such a high standard for myself and the things that I do that it’s just improbable that I’ll ever achieve that level. But sometimes I do and boy does that feel good. So for that reason, I’m always chasing the improbable. However there are the times I…
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Ways to Talk With Your Social Media Audience
Read more: Ways to Talk With Your Social Media AudienceWhenever someone declares, “Organic is dead,” my first thought is always, “Wow, you really can’t get your audience to talk with you.” Because that is almost always the case for anyone who wants to go on about how you can’t get anything organically anymore. Social media didn’t used to be so harsh. It always rewarded…
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When It’s Time to Move On as a Consultant
Read more: When It’s Time to Move On as a ConsultantKnowing when to move on as a consultant is a weakness of mine. As long as I see any kind of potential in the client, I am staying, until that potential is taken from me. Honestly, I wish I knew how to shut down this optimism because it would do me and my business a…
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What I Am Reading 7/19/24
Read more: What I Am Reading 7/19/24I don’t know how it is in your neck of the woods, but it is hot here. Normally that would bode well for reading, but it’s also a super busy time in my toddler’s social life. Those last three words would have made me laugh in a past life. But the fact is that I…
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The Importance of Client-Consultant Trust
Read more: The Importance of Client-Consultant TrustI feel like I keep writing about what can destroy trust in the client-consultant relationship. So it struck me that it might be worth talking about the opposite. Who wants to live in the negative anyway? Trust is something that can make the execution of a social media plan absolutely seamless. And the lack of…
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On Being Lonely
Read more: On Being LonelyI used to be so lonely. It didn’t make sense to me. I was talking to people constantly and felt like I had so many humans in my life. But the fact was that I wasn’t getting out of my house much and I was only talking to people on social media. This was also…
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Stop Being Unhinged on Threads
Read more: Stop Being Unhinged on ThreadsThis has been bothering me for awhile. I’m such a killjoy but the sheer amount of accounts on Threads who have decided that their strategy is to be as “unhinged” as possible is getting insane. I know where it started. I just am surprised at how many accounts duplicated the strategy with very little thought.…
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Setting Limits So You Can Do More
Read more: Setting Limits So You Can Do MoreEarly in my career, I had very few limits on my company. I was always working and chasing after more work. My hours were insane. There were days I was getting up at five am and not getting to bed until midnight. I simply cannot be that person anymore. It’s not only unhealthy but it…
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What I Am Reading 7/12/24
Read more: What I Am Reading 7/12/24This has been a WEEK. I entertained my dad and his wife for the four days they were here. I threw my daughter a second birthday party of her dreams. Somehow I got her birthday dress made even though I started it on Friday. And on top of all this, my daughter started sleeping on…
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Scope Creep: What You Need to Know
Read more: Scope Creep: What You Need to KnowThere was an awful pit laying heavy in my stomach. My client just told me to start posting on another network, because I should be able to just copy and past content from Facebook. “It shouldn’t be a huge deal.” Except it was. This network wasn’t included in our contract. I didn’t have any available…
