Author: Betsy A Decillis

  • Bringing Emotions to Your Writing

    Bringing Emotions to Your Writing

    A great writer does a lot of things that a good writer doesn’t. They constantly practice and experiment. And they bring emotions to their writing. Why is emotion such an important aspect of writing? It is the part that brings people in and makes them feel something. And it is what makes your audience remember…

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  • Building Trust for Your Solo Business

    Building Trust for Your Solo Business

    Recently, things have gone downhill for a local organization. It has meant the cancellation of a lot of programs my family and many other families have come to depend on. To say some trust has been broken as this organization tries to rebuild is putting it mildly. Luckily, enough of us care about these programs…

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  • What I Am Reading 9/20/24

    What I Am Reading 9/20/24

    I feel like this was our real back to school week, so it’s a miracle that I got any reading done. My daughter has been excited to finally get into our real fall schedule with all of her activities in full swing. She ran into the gym at the local rec center a little apprehensive,…

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  • Red Flags in a Social Media Consultant

    Red Flags in a Social Media Consultant

    When you’re working with a social media consultant, you obviously want them to care about their work. But I’ve seen consultants get downright hostile when it comes to the client because they have fully entwined their self-worth in their work. That is bad. That is so far beyond bad that they can’t even see the…

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  • The Importance of Cocktail Hour

    The Importance of Cocktail Hour

    Cocktail hour holds a special place in the history of our country. But here’s a big secret: Its importance had very little to do with the drinking that occurred. And its importance didn’t have much to do with the timing either. It could have been at any time during the day and still have served…

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  • The Followers Tag on Facebook

    The Followers Tag on Facebook

    Based on my notifications, a lot of you have figured out that if you tag @followers on Facebook, your fans will get a notification that you posted. A LOT OF YOU HAVE FIGURED THIS FOLLOWERS TAG OUT. I’ll be honest: I’m not paying attention to these notifications anymore. It’s annoying to get tagged in posts…

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  • How to Personalize the Client Experience

    How to Personalize the Client Experience

    So many agencies have a set way of doing things and can’t adapt when a client needs their experience personalized. That’s one of the great things about those of us who work solo: We have the flexibility to create more personalization. Does this mean we bend over backwards and do whatever the client wants? Heck…

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  • What I Am Reading 9/13/24

    What I Am Reading 9/13/24

    This has been a weird week of preparation, so reading wasn’t at the top of my list. What are we preparing for? We go to our full fall schedule next week as all of my daughter’s activities are finally in full swing. I’m looking forward to this, but also AGH! ALL THE ACTIVITIES! It’s honestly…

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  • Accepting a Change

    Accepting a Change

    This week, I announced a slight change to my business with a new standalone writing option. This is one of many changes in my life lately. Some are little (we changed mass times at our church) and some are big (we started a home school curriculum that changed the rhythm of our day). Change can…

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  • The Categories of a Blog Post

    The Categories of a Blog Post

    Since I announced I will be offering more writing services, I thought it might be time to add in a writing tactics category. I just want to make sure this blog fits closely with what I’m actually doing, and going back and forth between social media and writing on Tuesdays seemed like the right call…

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