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What I Am Reading 6/13/25
Read more: What I Am Reading 6/13/25Things have been pretty awful, and yet I’m still reading. I think that in dark places, the most rebellious thing you can do is create moments of joy. And maybe that’s where my focus has been lately. I’m building a fairy garden for my daughter. When the world feels bleak, I add to the fairy…
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Make sure your social media consultant isn’t in a silo
Read more: Make sure your social media consultant isn’t in a siloI’ve seen this so many times. A client is talking the talk and we get to the point where we sign a contract. And then the work begins. Before I know it, I am in a silo. And we are having very little communication about what is happening at the organization. What does this look…
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Summer Fridays
Read more: Summer FridaysJune ushers in one of my favorite traditions: Summer Fridays. As long as I get all of my work done and nothing urgent comes up, I’m taking Friday afternoon off. What do I do with that time? I go to the pool. I read a book. I’ll do something fun with my daughter. Or I’ll…
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Writing to motivate people to take action
Read more: Writing to motivate people to take actionOne of the most important aspects of writing for social media is that the writing will motivate people. It’s simply not enough for it to be good writing. You could tell the most beautiful story in the world, but if it doesn’t get people to take action, the writing is a complete failure. While likes,…
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How to be your own boss
Read more: How to be your own bossI own my own business. I can do whatever I want. Oh crap, I really can do whatever I want because I am the boss. Being your own boss sounds really great until you’re in the middle of it and realize everything is on you. You are the one who makes sure everything gets done.…
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What I Am Reading 6/6/25
Read more: What I Am Reading 6/6/25I have my mojo back, and I’m reading again. It seriously bummed me out that I just fell flat last month. I was starting to think it was going to be a rough climb out of it. But then, like a switch, things turned back on. And I’ve been chugging along ever since. My house…
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Collaborating with your social media consultant without micromanaging
Read more: Collaborating with your social media consultant without micromanagingIt’s a fine line between collaborating and micromanaging. And so often clients have no idea which side of the line they are on. But if you say something, they are very likely to say they are just trying to collaborate. So how do you work with a social media consultant if you don’t have any…
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Pride Month and your social media manager
Read more: Pride Month and your social media managerIt’s that time of year again: Pride Month! And while every social media manager wants to shout how amazing that is from the top of their lungs, it is also the worst month to be a social media manager. Over the course of this month, your social media manager will read some of the most…
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Why an organization should not do personality-first social media
Read more: Why an organization should not do personality-first social mediaI see it every day. An organization doesn’t know what to do for social media. They probably see how successful all those influencers are with a personality-first social media strategy. So they hire someone who is either an influencer or a wanna-be influencer and they get all the personality. Maybe some vanity metrics are soaring.…
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Why I started my business and whether it panned out
Read more: Why I started my business and whether it panned outThere were A LOT of reasons why I started my business. If we went over all of them, we’d honestly be here all day. No one wants that. But I thought it might be fun to go over some of the more common ones and see if they ended up being true. Will it actually…
