-
How to retain social media clients
Read more: How to retain social media clientsI’m really good at keeping clients around for awhile. While I’ve watched other social media professionals burn through clients every year, I’m able to retain my clients for years. Do I have some great secret to how I retain my clients? Not really. Most of it is just following through on what I say I…
-
What I Am Reading 8/8/25
Read more: What I Am Reading 8/8/25I am on a spree with reading and it feels good. There has been a lot going on over the last couple of months, and I had to put reading on the back bench. I didn’t like it. It didn’t feel good. And I wanted to come back to it. And then I started getting…
-
Do I need to hire a social media consultant?
Read more: Do I need to hire a social media consultant?If you are asking yourself this question, it’s probably way past time that you hire a social media consultant. But let’s pretend that’s not the case. Like hiring for any position in your organization, it’s hard to decide if it’s time. Maybe you should just train someone to do it and hope for the best?…
-
Being online all the time won’t make you successful
Read more: Being online all the time won’t make you successfulWhen I first started as a social media consultant, I was online all the time. It was constant, because I didn’t want to miss a thing. I wanted my clients to be so impressed with my dedication. What actually happened was that it became an addiction, and like all addictions, it was hurting me and…
-
Fall in love with your client and audience
Read more: Fall in love with your client and audienceOne of my great talents with clients is my ability to fall in love fast and hard with their organization as well as their audience. I’d even go so far as to say it is my superpower. Why? Your audience responds to authentic feelings. If you hire a mercenary that doesn’t necessarily care about your…
-
How to differentiate yourself to get more social media clients
Read more: How to differentiate yourself to get more social media clientsIn a world where so many people want to make money on social media, there are a lot of people clambering to make what they think is easy money. And they’ll take jobs they’re not necessarily qualified for in order to do it. That means you have to differentiate yourself, especially from this kind of…
-
What I Am Reading 8/1/25
Read more: What I Am Reading 8/1/25It’s been an odd week, but odd in a good way. And of course that oddness included my reading. I think I was burnt out and didn’t recognize it until my daughter went to summer camp. All of a sudden I had time again. I had time to think and do. What did I do…
-
What to ask a social media consultant before you hire them
Read more: What to ask a social media consultant before you hire themYour organization is growing, and you can’t do it all. So you’ve decided to hire a social media consultant. But how do you know that you’re hiring the right one? How do you know that will actually move the needle for your business? It can be a scary prospect to hand over something this big…
-
What to do when you’re not getting support for your social media work
Read more: What to do when you’re not getting support for your social media workIt happens too often. A great social media manager lands at what they think will be their dream job. They’re excited for the work and they’re excited about the organization. And then they start. It quickly becomes very clear why the previous social media manager is no longer there. Maybe it’s working in a silo…
-
Who is the main character on social media?
Read more: Who is the main character on social media?When it comes to social media, there is always this talk about storytelling. “You should be telling a story.” “Social media is all about the story.” That’s all well and good, but then that leads to the obvious question: Who is the main character in this story? Every story has a main character you follow…
