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The different ways you can work with a social media consultant
Read more: The different ways you can work with a social media consultantWhen people think of what a social media consultant, like myself, does, it’s usually pretty straight forward. They think all they do is post on social media. That can be one aspect of what I do, but it’s nowhere near the whole story. If you think you might need to bring in a social media…
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Surviving guilt when you’re working in social media
Read more: Surviving guilt when you’re working in social mediaThe fact of the matter is that you deal with guilt more than you’d like when you work in social media. There’s the guilt of having to respond to something quickly while you’re in the middle of celebrating a holiday with family. There’s the guilt of not being able to get the right numbers for…
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Should you do the latest trend?
Read more: Should you do the latest trend?Trends come and go. But the one thing that is eternal is that there will always be someone outside of the marketing department who will ask why you didn’t jump on the latest social media trend. Is it annoying? Yes. When people who aren’t familiar with brand voice and strategy get really antsy about how…
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How to keep long-term clients
Read more: How to keep long-term clientsThe one skill I have is the ability to keep clients long-term. Honestly, this is a skill that can make and break your business. Why? Getting new clients costs you a lot of time. I don’t get paid for the meetings and pitches before the contract is signed. In some cases, that is hours and…
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What I am reading 10/31/25
Read more: What I am reading 10/31/25I love the delusion I had that this would finally be my week that wasn’t busy. Thank God for some easy reading for those between moments. I did the mad dash to get the Halloween costume done last week, and several of my daughter’s activities were cancelled. That just fed the delusion. But I was…
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What I am reading 10/24/25
Read more: What I am reading 10/24/25I don’t feel like I accomplished nearly enough this week, but I did keep reading. It was a week of rush, rush and rush some more. It was my partner’s birthday and my daughter needed a costume for her ballet class. And yeah, I had to get work in there as well. I really felt…
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What I am reading 10/17/25
Read more: What I am reading 10/17/25It has felt like a long week, but I’m still reading. I’ve made it a priority to be more open lately. I go to events I wouldn’t normally and I talk to more people even though it’s not my nature to be social. Let whatever is coming my way come because I’m ready for it.…
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Low energy work options
Read more: Low energy work optionsI’ve alluded to this before, but low energy work options are what keep me sane in an insane online world. This is what I pull out to do when I’m having a bad day. They tend to require less of me and are therefore easy to complete. And they keep me working when I really…
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What I am reading 10/10/25
Read more: What I am reading 10/10/25Who knew a cough could be this disruptive? After almost a week of this, I am just not reading in the way that I want to be. I knew preschool would include a lot of illness. My daughter didn’t go to daycare, so we’ve never gone through that stage where we get every virus. We…
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Why it’s time to take Threads seriously
Read more: Why it’s time to take Threads seriouslyWith how unserious Threads can be, it’s been hard to take it seriously. It seems like such a small portion of people in the world. And is it really as good as X? Threads is on track to exceed X’s active usage, so if you’ve been holding out hope that X might make a rebound,…
