-
Are content pillars still a thing?
Read more: Are content pillars still a thing?I’ve been reading that content pillars are in the past. You need to get rid of them now. They’re only going to hurt you in the long run. Says who? The same people who think constantly shooting from the hip is a strategy? Content pillars can still be an effective part of a social media…
-
Ways to build a community
Read more: Ways to build a communityLike I briefly talked about last week, community is what is going to set brands apart in the answer economy. Why? We can’t necessarily trust the answers we’re being given. When you don’t know what’s real or false, you have to start relying on people. So while you’re investing so much time and effort in…
-
Why you need to say less
Read more: Why you need to say lessThroughout my career, I have run across so many pages that subscribe to the idea that more is more. When a social network increases their character limits, they cheer because they will absolutely use every character of that character limit. And longer videos? They’re on that as well. None of these pages understand the power…
-
How I would restructure your social media
Read more: How I would restructure your social mediaAs I am getting my daughter ready to go to her first day of preschool (tomorrow!!), I’ve started talking to new potential clients. I have more time again, and it only makes sense to fill that time up with work that I’m excited about. So I’ve started thinking about how I would go into these…
-
Everyday moments are social media gold
Read more: Everyday moments are social media goldI have a bit of a headache this morning so I turned to ChatGPT to help me come up with a topic for today’s blog post. It gave me a bunch of topics that I dismissed immediately. And then I just got mad when I read the next topic: “From Boring to Viral: How to…
-
Fall in love with your client and audience
Read more: Fall in love with your client and audienceOne of my great talents with clients is my ability to fall in love fast and hard with their organization as well as their audience. I’d even go so far as to say it is my superpower. Why? Your audience responds to authentic feelings. If you hire a mercenary that doesn’t necessarily care about your…
-
You need a why for social media
Read more: You need a why for social mediaI talked with an organization recently, and they said the scariest thing I’ve ever heard: They don’t know what to ask for on social media. What that ultimately tells me is that the organization doesn’t now what their why is. And if they don’t know that, then they don’t know their ultimate purpose. They’re probably…
-
AI is not always the answer
Read more: AI is not always the answerEvery week, I’m reading more and more articles about AI. When I think every side has been covered, another angle pops up. To say AI is hot for every industry right now is more than an understatement. In social media, people are trying to use it to take the place of the social media manager…
-
Using content to answer questions
Read more: Using content to answer questionsWhen I work with a new client, they usually look at content as something you need to push out at the audience. There is no two way communication with it. It’s about the client’s needs only. That’s a great way to fail. A better way to go about it is to start with the questions…
-
Writing to motivate people to take action
Read more: Writing to motivate people to take actionOne of the most important aspects of writing for social media is that the writing will motivate people. It’s simply not enough for it to be good writing. You could tell the most beautiful story in the world, but if it doesn’t get people to take action, the writing is a complete failure. While likes,…
