-
How to support your social media manager
Read more: How to support your social media managerThings are heavy right now. And those of us that work in social media are being assaulted with images we never wanted to see. It’s changing who we are and what we do. So it is vitally important that you are checking on your social media manager right now. Look, we are all seeing this,…
-
How to say no to a client
Read more: How to say no to a clientIt’s that time of year when everyone is trying stuff one last push in to get those numbers they so hope to achieve. And it’s… overwhelming. Especially when it’s a last minute decision to go after those numbers and there’s no plan to do it. I’ve been in that situation with a client before, and…
-
Help your social media consultant take time off
Read more: Help your social media consultant take time offWhen I planned my maternity leave with my clients, two of them asked me a question that just warmed my heart: What can we do so you can take all of the time off you need? I was lucky. These two clients viewed me as a valued partner who they wanted to invest in to…
-
How to prepare your community for holiday time off
Read more: How to prepare your community for holiday time offIt’s that special time of year again. The snow is falling. The lights are shining. And the social media manager is wondering if time off is ever possible. Not giving a social media manager time off is a recipe for disaster. They will burn out and make a huge community management mistake that could cost…
-
Can you replace a social media consultant with AI?
Read more: Can you replace a social media consultant with AI?I’m seeing a trend of people not investing in their social media as much and replacing people with AI. As someone who has made a career as a social media consultant, yes, this is a troubling trend. But I’m also a realist. Budgets are tight. If you have the choice between something that is free…
-
What you can do to improve your mental health as a social media professional
Read more: What you can do to improve your mental health as a social media professionalYour mental health can be difficult to maintain as a social media professional. You are online all the time and that is just going to affect you no matter what you can do. But minimizing that effect is possible. With a mix of proactive and reactive strategies, you can be much better at your job…
-
How to start a great relationship with a consultant
Read more: How to start a great relationship with a consultantYou’ve found the perfect consultant for your organization. Yay! Now it’s time to get to work on your relationship. The beginning will set the tone for the whole relationship, so you want to put your best foot forward. How do you do that? It’s different for every consultant, but there are a few items you…
-
Being online all the time won’t make you successful
Read more: Being online all the time won’t make you successfulWhen I first started as a social media consultant, I was online all the time. It was constant, because I didn’t want to miss a thing. I wanted my clients to be so impressed with my dedication. What actually happened was that it became an addiction, and like all addictions, it was hurting me and…
-
Pride Month and your social media manager
Read more: Pride Month and your social media managerIt’s that time of year again: Pride Month! And while every social media manager wants to shout how amazing that is from the top of their lungs, it is also the worst month to be a social media manager. Over the course of this month, your social media manager will read some of the most…
-
Stop Talking Bad About Social Media Managers
Read more: Stop Talking Bad About Social Media ManagersI have had this happen time and time again in different variations. The social media managers are constantly on the wrong end of some really terrible words. I’ll come into a new client and have them fill out my trusty questionnaire. Somehow talk about how bad the previous social media manager happens. I used to…
