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Should you still concentrate on organic content?
Read more: Should you still concentrate on organic content?I’ve been on job boards and talking to recruiters a lot lately. It is all paid paid paid. It’s rare to hear anything about organic content whatsoever. It’s not surprising. It reflects what a lot of blogs have been saying: Organic is dead and you have to pay to play. If this is true, of…
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Are content pillars still a thing?
Read more: Are content pillars still a thing?I’ve been reading that content pillars are in the past. You need to get rid of them now. They’re only going to hurt you in the long run. Says who? The same people who think constantly shooting from the hip is a strategy? Content pillars can still be an effective part of a social media…
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Using content to answer questions
Read more: Using content to answer questionsWhen I work with a new client, they usually look at content as something you need to push out at the audience. There is no two way communication with it. It’s about the client’s needs only. That’s a great way to fail. A better way to go about it is to start with the questions…
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Write a Story for Your Brand Posts
Read more: Write a Story for Your Brand PostsA lot of people talk about telling your story online, but they talk in generalities to the point that I don’t think anyone knows what that means. And that always leads to a lot of confusing content. So what is it like to write a real story with your content? And how should it fit…
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Think Small on Social Media
Read more: Think Small on Social MediaWe are so programmed to constantly think of going bigger that it’s not surprising that we think that way on social media. Chase after bigger influencers, get bigger engagement and more. Makes sense, right? But what if I told you that in most cases it’s better to think small when it comes to social media?…
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How I Create Consistent Content
Read more: How I Create Consistent ContentSomeone said to me recently, “Boy, you write an insane amount of content.” I had to pause, because it rarely feels like a lot. But I have been posting for clients for such a long time that I have processes for putting out consistent content even when I don’t want to. I recently wrote about…
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I Don’t Have Social Media Content. What Should I Do First?
Read more: I Don’t Have Social Media Content. What Should I Do First?When starting from scratch, the tasks needed to create enough social media content to sustain you can seem insurmountable, especially when marketing budgets are being slashed and we are all expected to do more with less. So what do you do when you have all the tasks to do and they’re all vital? You start…
