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How to support your social media manager
Read more: How to support your social media managerThings are heavy right now. And those of us that work in social media are being assaulted with images we never wanted to see. It’s changing who we are and what we do. So it is vitally important that you are checking on your social media manager right now. Look, we are all seeing this,…
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Using check-ins effectively with your social media consultant
Read more: Using check-ins effectively with your social media consultantCheck-ins are such a great opportunity to move your social media program forward. Yet many people don’t use them effectively. Too often I sit through meetings that are just me being talked at for an hour. That’s not collaboration and that will hold us back from reaching our full potential. So if you want to…
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Skills you need to find in a social media consultant
Read more: Skills you need to find in a social media consultantCompanies are hiring for a social media consultant again. It’s not like it was, but it’s definitely happening. The number of calls I’ve had in the last week exceeds the number of calls I had between August and December last year. It feels strange, but maybe it’s a good sign? But do they really know…
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How to listen to a no from a social media consultant
Read more: How to listen to a no from a social media consultantLike I said last week, I have had to say no a lot to clients. It’s a tricky thing to say as a social media consultant. But I’m usually saying it for their own good and with no malice. And when the client can listen to that no, life is so much better for both…
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How to say no to a client
Read more: How to say no to a clientIt’s that time of year when everyone is trying stuff one last push in to get those numbers they so hope to achieve. And it’s… overwhelming. Especially when it’s a last minute decision to go after those numbers and there’s no plan to do it. I’ve been in that situation with a client before, and…
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Help your social media consultant take time off
Read more: Help your social media consultant take time offWhen I planned my maternity leave with my clients, two of them asked me a question that just warmed my heart: What can we do so you can take all of the time off you need? I was lucky. These two clients viewed me as a valued partner who they wanted to invest in to…
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A typical timeline for onboarding a new social media freelancer
Read more: A typical timeline for onboarding a new social media freelancerSomething I have regularly seen from clients is that they hire me on Monday and they expect that I will start posting for them on Tuesday. That is the worst idea ever. In fact, I did that once because the client lost their social media manager unexpectedly and needed someone to start posting right away.…
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Can you replace a social media consultant with AI?
Read more: Can you replace a social media consultant with AI?I’m seeing a trend of people not investing in their social media as much and replacing people with AI. As someone who has made a career as a social media consultant, yes, this is a troubling trend. But I’m also a realist. Budgets are tight. If you have the choice between something that is free…
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How to have a sustainable client relationship
Read more: How to have a sustainable client relationshipThe thing I’ve learned over the years is that there are peeks and valleys during the course of a client relationship. If it’s mostly valleys, then it’s probably time for me to move on. If it’s too many peeks, I’m probably overworking the account. There’s no science here. You just kind of know. But the…
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The different ways you can work with a social media consultant
Read more: The different ways you can work with a social media consultantWhen people think of what a social media consultant, like myself, does, it’s usually pretty straight forward. They think all they do is post on social media. That can be one aspect of what I do, but it’s nowhere near the whole story. If you think you might need to bring in a social media…
