-

Your role as a content writer
Read more: Your role as a content writerOver the years, I’ve looked at my role in an organization in many different ways. I’m not really in the company, but I am at the same time. Because a social media consultant has to have a closer relationship than a typical vendor, it gets a little fuzzier than most. But knowing your role as…
-

Writing long on social media
Read more: Writing long on social mediaI write extremely long posts on my personal social media when less is called for. Do I care? Not a whole lot. Typically, I needed to write through a thought, got lost along the way and pressed publish anyway. For my personal social media use, that’s more than okay. I really only want like three…
-

How to keep writing
Read more: How to keep writingI have been guilty on more than one occasion of looking at a blank page and thinking, “I’m a fraud. I have no ideas, and this is when people are finally going to find out how utterly unoriginal I am.” Yes, I am that dramatic when I’m writing. Er, more like not writing I guess.…
-

The role of side quests in social media
Read more: The role of side quests in social mediaWe went to the Ohio Renaissance Festival over the weekend. Despite the trip being cut short due to weather, our family had a blast. Because I was sick, we went on a different weekend than usual so it was a new experience. And one new experience I noticed was the tents advertising side quests. There…
-

How I use AI right now
Read more: How I use AI right nowAs I’ve been looking for new opportunities and deciding what’s next for me, I’ve been pumping out proposals and filling out applications. There’s a bit of excitement and hope in all of these. But we won’t talk about how often that excitement and hope gets crushed. On the bright side, it’s giving me a lot…
-

Why you need to say less
Read more: Why you need to say lessThroughout my career, I have run across so many pages that subscribe to the idea that more is more. When a social network increases their character limits, they cheer because they will absolutely use every character of that character limit. And longer videos? They’re on that as well. None of these pages understand the power…
-

Everyday moments are social media gold
Read more: Everyday moments are social media goldI have a bit of a headache this morning so I turned to ChatGPT to help me come up with a topic for today’s blog post. It gave me a bunch of topics that I dismissed immediately. And then I just got mad when I read the next topic: “From Boring to Viral: How to…
-

Who is the main character on social media?
Read more: Who is the main character on social media?When it comes to social media, there is always this talk about storytelling. “You should be telling a story.” “Social media is all about the story.” That’s all well and good, but then that leads to the obvious question: Who is the main character in this story? Every story has a main character you follow…
-

Writing to motivate people to take action
Read more: Writing to motivate people to take actionOne of the most important aspects of writing for social media is that the writing will motivate people. It’s simply not enough for it to be good writing. You could tell the most beautiful story in the world, but if it doesn’t get people to take action, the writing is a complete failure. While likes,…
-

Writing with Fans in Mind
Read more: Writing with Fans in MindSo often, when I’m scrolling through social media, I see posts that were written with the organization in mind and no thought of the fans. And based on the engagement on these posts, the fans feel it. I always say fans can smell when you don’t care about them, and they can definitely sniff out…
