Category: Social Media Tactics

  • When More Doesn’t Get You Anywhere on Social Media

    When More Doesn’t Get You Anywhere on Social Media

    Longer reels! More characters! When these social media announcements happen, it can be tempting to take them as a challenge. “3 minute reel lengths?! I CAN FILL THREE MINUTES!” But why? Does it really make any sense to go longer in this day and age? The easy answer is no, and it never has. Fans […]

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  • How to Do Social Video with Little to No Work

    How to Do Social Video with Little to No Work

    First off, I want to make it clear: Great social video takes work. It takes a lot of time and effort. But not many of us have the time to be great. It sounds terrible to say, but it’s just a fact. And unfortunately, video is getting to more feeds than anything else, so it’s […]

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  • Why More Followers Should Never Be Your Goal

    Why More Followers Should Never Be Your Goal

    As I’m rebuilding my business after my maternity leave, I often look at ads for social media consultants. Too often in those ads there is the same statement: “Must get X followers by the end of the year,” and every time I shudder. These people are just asking to be scammed. But worse is that […]

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  • Just Say No to Extra Twitter Characters

    Just Say No to Extra Twitter Characters

    Elon Musk is throwing the book at Twitter Blue to try to get people to purchase it. The latest? A whole 4,000 Twitter characters if you become a subscriber. Four. Thousand. Characters. For someone who likes to write long form and not be constrained by these character limits, it’s probably enticing. But this is in […]

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  • Why AI Still Needs a Personal Touch on Social Media

    Why AI Still Needs a Personal Touch on Social Media

    AI has been on the top of everyone’s list lately. It’s creating waves that will rock so many industries. Whether that will create more work or less remains to be seen, but it will definitely change the way we work. But what about social media? I think some content marketers have been quaking in their […]

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  • Why I Hate Social Media Takeovers

    Why I Hate Social Media Takeovers

    I opened up Facebook, and on the very top, there it was: another brand attempting a social media takeover, and it was going spectacularly poorly. Misspelled words, bad grammar and a person who couldn’t have been more bored if she had tried. I couldn’t stop looking and not for any of the right reasons. Here’s […]

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  • Why My Clients Don’t Celebrate Made-Up Holidays

    Why My Clients Don’t Celebrate Made-Up Holidays

    This is something that regularly comes up in the course of a social media client relationship. Whether it’s Talk Like a Pirate Day or Call a Friend Day or some other made-up holiday, a client will say, “What do you think?” My eyes get big and I turn into a fire-breathing beast. Haha not really. […]

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  • The Magic of the Everyday Story

    The Magic of the Everyday Story

    The everyday story is usually discounted, and it’s obvious why. There’s nothing quite like watching someone overcome a huge obstacle and make a big win in the end. Movies, books, podcasts… They all use this story for a reason: We want to root for the underdog and see them do something incredible. Here’s the thing: […]

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