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Starting the year with a good mindset for your business
Read more: Starting the year with a good mindset for your business2025 was a dumpster fire of a year for a lot of consultants. So if this is your experience, you are not alone despite what the countless social media posts say. So many of us are struggling and it’s time we change that mindset. What is the power of your mindset? Okay, so that question…
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How to say no to a client
Read more: How to say no to a clientIt’s that time of year when everyone is trying stuff one last push in to get those numbers they so hope to achieve. And it’s… overwhelming. Especially when it’s a last minute decision to go after those numbers and there’s no plan to do it. I’ve been in that situation with a client before, and…
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Skills you need to run your social media business
Read more: Skills you need to run your social media businessI came into my business fully unprepared for all that I needed to know and do to be successful. So I just ran with it and hoped those skills would come in time. The good news? Most of it did, because most of it I could only learn by doing. But I’ll admit that there…
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Am I a freelancer or an agency?
Read more: Am I a freelancer or an agency?I am a solo business. I have hired people to work with me, but mostly, it’s just been me over the years. To be honest, I like it best that way, and I don’t plan on making changes to this model anytime soon. So why do I keep calling myself an agency? After having been…
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How not to get new clients
Read more: How not to get new clientsOver the years, I’ve had agencies and freelancers try to get my clients. They’ve made every mistakes in the book and the message to my client ended up on my desk. More often than not, my client didn’t even see the message. That’s not what you want to happen when you are trying to get…
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On working for free
Read more: On working for freeI’ve been doing social media for a long time and one thing comes up again and again: I keep getting asked to work for free. Sometimes it’s because people don’t value my work and sometimes it’s because people simply don’t have the budget for me. But both times, it’s disheartening. And it’s very rare that…
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How to have a sustainable client relationship
Read more: How to have a sustainable client relationshipThe thing I’ve learned over the years is that there are peeks and valleys during the course of a client relationship. If it’s mostly valleys, then it’s probably time for me to move on. If it’s too many peeks, I’m probably overworking the account. There’s no science here. You just kind of know. But the…
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Charging a retainer with unlimited hours
Read more: Charging a retainer with unlimited hoursI remember telling a friend who was doing work for me that I charge a retainer with unlimited hours for clients. Her eyes got huge and she said, “You must get taken advantage of a lot.” The answer is simply that I don’t. Do I sometimes tiptoe into scope creep? Yes, but I’m able to…
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Keep your social media business simple
Read more: Keep your social media business simpleThere is no one who gets more excited about the latest tool than a social media professional. For me, my brain goes to all the new things I could do with it. Here is the problem: It gets really hard for clients when you’re constantly change your business processes because you have a new tool…
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How not to be pushy as a social media consultant
Read more: How not to be pushy as a social media consultantWhen you’re a social media consultant, it can be really easy to slide into pushy mode. Your client isn’t making a great decision, so you want to push them to the right one. Your client wants you to give them free work, so you have to push them towards understanding why that’s unethical. These kinds…
