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Charging a retainer with unlimited hours
Read more: Charging a retainer with unlimited hoursI remember telling a friend who was doing work for me that I charge a retainer with unlimited hours for clients. Her eyes got huge and she said, “You must get taken advantage of a lot.” The answer is simply that I don’t. Do I sometimes tiptoe into scope creep? Yes, but I’m able to…
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Keep your social media business simple
Read more: Keep your social media business simpleThere is no one who gets more excited about the latest tool than a social media professional. For me, my brain goes to all the new things I could do with it. Here is the problem: It gets really hard for clients when you’re constantly change your business processes because you have a new tool…
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How not to be pushy as a social media consultant
Read more: How not to be pushy as a social media consultantWhen you’re a social media consultant, it can be really easy to slide into pushy mode. Your client isn’t making a great decision, so you want to push them to the right one. Your client wants you to give them free work, so you have to push them towards understanding why that’s unethical. These kinds…
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Is it time to quit your job for your side hustle?
Read more: Is it time to quit your job for your side hustle?Over thirteen years ago, I decided it was time to quit my job and to rely on my side hustle as my main source of income. It was the scariest thing I had ever done. I don’t regret a second of it. But would I do it again in this economy? That’s a good question.…
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Recognizing when it’s time to change your business
Read more: Recognizing when it’s time to change your businessLately, I’ve been looking at what should be next for my business. All the signs are there that it’s time for a change and so it’s just a matter of what kind of change I will make. In this economy, I’m hardly alone. Many people who have worked as a consultant for many years are…
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Daily habits to help you be successful as a freelancer
Read more: Daily habits to help you be successful as a freelancerWhen I first started my business, I read every article I could about others’ daily habits, and I asked every one of my friends who worked from home as well. That obsessiveness definitely affected how I structure my days now. Although I’ve shared a lot about how I structure my days, it seemed like a…
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The benefits of changing where you work
Read more: The benefits of changing where you workMy daughter is starting preschool this week. Although I’m full of trepidation about this (I have read too many articles about kids getting kicked out of preschool which is still wild to me), I also am very excited. This will give my daughter a chance to discover who she is without me, and I will…
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How to retain social media clients
Read more: How to retain social media clientsI’m really good at keeping clients around for awhile. While I’ve watched other social media professionals burn through clients every year, I’m able to retain my clients for years. Do I have some great secret to how I retain my clients? Not really. Most of it is just following through on what I say I…
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How to differentiate yourself to get more social media clients
Read more: How to differentiate yourself to get more social media clientsIn a world where so many people want to make money on social media, there are a lot of people clambering to make what they think is easy money. And they’ll take jobs they’re not necessarily qualified for in order to do it. That means you have to differentiate yourself, especially from this kind of…
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Do you need a contract to work with clients?
Read more: Do you need a contract to work with clients?Years ago, I went to a seminar at a conference for agency owners about contracts. And that’s when I realized people start work with clients before they sign a contract. This was mind-blowing to me. It leaves you open to so many things that could easily take your business down in a heartbeat. So yes,…
