-
Using Gratefulness as a Social Media Tactic
Read more: Using Gratefulness as a Social Media TacticYears ago, I was running a large Instagram account and part of our social media tactic for it was to develop a community who loved the product and would be willing to let us use their photographs on the account. It was super successful, and I was really proud that the client ended up paying…
-
When More Doesn’t Get You Anywhere on Social Media
Read more: When More Doesn’t Get You Anywhere on Social MediaLonger reels! More characters! When these social media announcements happen, it can be tempting to take them as a challenge. “3 minute reel lengths?! I CAN FILL THREE MINUTES!” But why? Does it really make any sense to go longer in this day and age? The easy answer is no, and it never has. Fans…
-
Just Say No to Extra Twitter Characters
Read more: Just Say No to Extra Twitter CharactersElon Musk is throwing the book at Twitter Blue to try to get people to purchase it. The latest? A whole 4,000 Twitter characters if you become a subscriber. Four. Thousand. Characters. For someone who likes to write long form and not be constrained by these character limits, it’s probably enticing. But this is in…