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Skills you need to run your social media business
Read more: Skills you need to run your social media businessI came into my business fully unprepared for all that I needed to know and do to be successful. So I just ran with it and hoped those skills would come in time. The good news? Most of it did, because most of it I could only learn by doing. But I’ll admit that there…
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Am I a freelancer or an agency?
Read more: Am I a freelancer or an agency?I am a solo business. I have hired people to work with me, but mostly, it’s just been me over the years. To be honest, I like it best that way, and I don’t plan on making changes to this model anytime soon. So why do I keep calling myself an agency? After having been…
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How not to get new clients
Read more: How not to get new clientsOver the years, I’ve had agencies and freelancers try to get my clients. They’ve made every mistakes in the book and the message to my client ended up on my desk. More often than not, my client didn’t even see the message. That’s not what you want to happen when you are trying to get…
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On working for free
Read more: On working for freeI’ve been doing social media for a long time and one thing comes up again and again: I keep getting asked to work for free. Sometimes it’s because people don’t value my work and sometimes it’s because people simply don’t have the budget for me. But both times, it’s disheartening. And it’s very rare that…
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How to have a sustainable client relationship
Read more: How to have a sustainable client relationshipThe thing I’ve learned over the years is that there are peeks and valleys during the course of a client relationship. If it’s mostly valleys, then it’s probably time for me to move on. If it’s too many peeks, I’m probably overworking the account. There’s no science here. You just kind of know. But the…
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How to keep long-term clients
Read more: How to keep long-term clientsThe one skill I have is the ability to keep clients long-term. Honestly, this is a skill that can make and break your business. Why? Getting new clients costs you a lot of time. I don’t get paid for the meetings and pitches before the contract is signed. In some cases, that is hours and…
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Daily habits to help you be successful as a freelancer
Read more: Daily habits to help you be successful as a freelancerWhen I first started my business, I read every article I could about others’ daily habits, and I asked every one of my friends who worked from home as well. That obsessiveness definitely affected how I structure my days now. Although I’ve shared a lot about how I structure my days, it seemed like a…
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The benefits of changing where you work
Read more: The benefits of changing where you workMy daughter is starting preschool this week. Although I’m full of trepidation about this (I have read too many articles about kids getting kicked out of preschool which is still wild to me), I also am very excited. This will give my daughter a chance to discover who she is without me, and I will…
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How to retain social media clients
Read more: How to retain social media clientsI’m really good at keeping clients around for awhile. While I’ve watched other social media professionals burn through clients every year, I’m able to retain my clients for years. Do I have some great secret to how I retain my clients? Not really. Most of it is just following through on what I say I…
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Do I need to hire a social media consultant?
Read more: Do I need to hire a social media consultant?If you are asking yourself this question, it’s probably way past time that you hire a social media consultant. But let’s pretend that’s not the case. Like hiring for any position in your organization, it’s hard to decide if it’s time. Maybe you should just train someone to do it and hope for the best?…
