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Do You Need to Be on Every Social Media Network?
Read more: Do You Need to Be on Every Social Media Network?Marketing teams are getting leaner and stretched further with demands. And yet, they continue to try to be on every single social media network and do ALL THE THINGS. That’s a great recipe for disaster and burn out. But what do you do when the expectation is that you are on every social media network…
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What I Learned From Going Viral on Threads
Read more: What I Learned From Going Viral on ThreadsLast week I was harassed by a guy at the gym. Because I have trouble recalling details after events like that, I made the decision to film my story and post it to Instagram. And then it seemed right to also write it out to cement the details, so I posted it on Threads. The…
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Ways to Talk With Your Social Media Audience
Read more: Ways to Talk With Your Social Media AudienceWhenever someone declares, “Organic is dead,” my first thought is always, “Wow, you really can’t get your audience to talk with you.” Because that is almost always the case for anyone who wants to go on about how you can’t get anything organically anymore. Social media didn’t used to be so harsh. It always rewarded…