Tag: social media

  • When It’s Time to Stop for Your Mental Health

    When It’s Time to Stop for Your Mental Health

    Last week, I had a post ready to go for Wednesday, and I quickly nixed it that morning. Why? It was how to keep going while your mental health coped with the uncertainty of the election. The problem was that nothing was uncertain on Wednesday morning. It was all very, very certain. And many people…

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  • Telling a Story on Social Media

    Telling a Story on Social Media

    “Just tell a story.” It’s repeated so often that storytelling has almost lost its meaning. And yet it’s the most important thing you should be doing on social media. But what is storytelling and how can you incorporate it into your social media plan? What is the story of your organization? This is where your…

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  • What I Am Reading 11/8/24

    What I Am Reading 11/8/24

    It’s been a week, hasn’t it? I don’t even know how I got any reading done. On Wednesday, everyone in my network seemed kind of numb (me included). We all took that day to process what happened, and I think that was the healthiest thing we could have done. On Thursday, we seem to be…

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  • Writing For the Holes

    Writing For the Holes

    One of my best skills is being able to see holes clearly. What does that mean? It means I can look at your niche, do some research and tell you exactly what you’re missing. These all important holes can make a huge difference in getting you connected to the right audience and making business happen.…

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  • What I Am Reading 11/1/24

    What I Am Reading 11/1/24

    I feel like time is just trucking on faster and faster. It’s a wonder that I’m reading anything at this point. So many plans and looking forward to the future. And then suddenly, the future is here, and it feels like I can’t even enjoy it. It’s just more plans and more futures to look…

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  • Mistakes While Managing a Social Media Consultant

    Mistakes While Managing a Social Media Consultant

    I’ve seen clients make loads of mistakes while managing social media consultants. I’ve experienced it personally and through stories from other social media consultants. Luckily, I’ve also had many wonderful clients who have gone above and beyond. That has kept me going over the years. But the fact remains that even wonderful clients can make…

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  • On Prioritizing and Feelings

    On Prioritizing and Feelings

    I am overwhelmed. Our family’s schedule is out of control with October activities. My daughter has her lessons three days a week, as well as her regular activities. I took on helping to organize a neighborhood festival. And it feels like there are a million other things in addition to my usual work tasks. To…

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  • Talking at Fans Versus Talking with Fans

    Talking at Fans Versus Talking with Fans

    Fans are your greatest asset. They’ve chosen to follow you? That’s amazing. Whether they want to be passive or active fans, the choice to become a fan is a huge honor. And yet I see so many pages not treating it as an honor and instead, treating their fans as people they can use. It’s…

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  • What I Am Reading 10/25/24

    What I Am Reading 10/25/24

    It’s been a week and yet I’m still reading. My daughter caught a stomach bug. You have not lived until your daughter projectile vomits all over her dinner and herself. Especially when this is only the third time in her life she has vomited and she definitely doesn’t remember the other two. Thankfully, we were…

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  • How Often Should You Get Reports

    How Often Should You Get Reports

    When you’re working with a consultant, you use your reports to make sure that they are on task and getting the numbers you expect. They allow you to get to know what’s going on without having to constantly be on the social media accounts and fill in the gaps about whether you are co-creating the…

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