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Should You Be a Generalist or Pick a Niche?
Read more: Should You Be a Generalist or Pick a Niche?When you get started in running your own business, you will be faced with one question pretty quickly: Should you pick a niche? For me, it wasn’t even a question. I came out with loads of contacts in the tourism industry and I leaned into that. And social media marketing was in its infancy at…
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What I Am Reading 1/3/25
Read more: What I Am Reading 1/3/25We are finally getting out of the holiday season and things are starting to get back to normal. And that means back to lots of reading! I don’t know about everyone else, but I’m excited for normal schedules. I’m excited for normal food and normal activities. No more stuffing all the magic I can into…
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What I Am Reading 12/20/24
Read more: What I Am Reading 12/20/24The holidays are almost here and yet I’m still reading. This week marked the eighth anniversary of my friend’s murder and much as I tried, I just didn’t have it in me to get everything that NEEDED to get done while also writing a whole lot. So this was a week that I decided to…
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What I Am Reading 12/13/24
Read more: What I Am Reading 12/13/24This week I had to take some time off, but I was still reading. For fun, I create a theme every December and I place crochet items I made around that theme in my neighborhood for people to find. It’s a little odd, but it makes me happy. This year, I decided our neighborhood was…
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The Role of Patterns to Keep You Consistent
Read more: The Role of Patterns to Keep You ConsistentWhat I can do better than most is staying consistent on social media for clients. There are a lot of secrets on how I do it, but the first one I recommend to those getting started is creating patterns. What do I mean by that? And how can you create your own pattern? Let’s get…
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What I Am Reading 11/22/24
Read more: What I Am Reading 11/22/24It’s been a week. But that has not stopped the reading. Preschool applications have started opening up and now I have to get serious about where my daughter is going next year. I felt super confident about it until I was in an open house for the school we liked the best. We were in…
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Why It’s Important to Go Long With Your Social Media Consultant
Read more: Why It’s Important to Go Long With Your Social Media ConsultantI received a phone call I always love. Someone saw me speak and connected with me. They wanted to hire me as their social media consultant as soon as possible. Considering I connected with them as well, I was beyond excited. The problem? They only wanted to hire me for a week of work. They…
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Ways Social Media Can Help Your Mental Health
Read more: Ways Social Media Can Help Your Mental HealthI’ve read so many ways that social media can deteriorate your mental health that I thought it might be interesting to turn that on its head and look at the positives for once. Granted, social media is not going to cure your mental health and you really should be under the care of a doctor…
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What I Am Reading 11/15/24
Read more: What I Am Reading 11/15/24This week has still felt like a dream. So I guess I might as well live within the pages of what I’m reading. It’s as good as anything else, I guess. I’m never really experienced grief over the election. It was more like numbness. And then action quickly followed, as I feel like the election…
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Integrating a Social Media Consultant into Your Team
Read more: Integrating a Social Media Consultant into Your TeamThe way I like to work with a client is fully integrated into the team, almost like an employee but of course not quite. I am a social media consultant after all and there are lines. But I still want to know everything that’s going on or at least how to quickly get the information…
