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Summer Fridays
Read more: Summer FridaysJune ushers in one of my favorite traditions: Summer Fridays. As long as I get all of my work done and nothing urgent comes up, I’m taking Friday afternoon off. What do I do with that time? I go to the pool. I read a book. I’ll do something fun with my daughter. Or I’ll…
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Writing to motivate people to take action
Read more: Writing to motivate people to take actionOne of the most important aspects of writing for social media is that the writing will motivate people. It’s simply not enough for it to be good writing. You could tell the most beautiful story in the world, but if it doesn’t get people to take action, the writing is a complete failure. While likes,…
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Collaborating with your social media consultant without micromanaging
Read more: Collaborating with your social media consultant without micromanagingIt’s a fine line between collaborating and micromanaging. And so often clients have no idea which side of the line they are on. But if you say something, they are very likely to say they are just trying to collaborate. So how do you work with a social media consultant if you don’t have any…
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Pride Month and your social media manager
Read more: Pride Month and your social media managerIt’s that time of year again: Pride Month! And while every social media manager wants to shout how amazing that is from the top of their lungs, it is also the worst month to be a social media manager. Over the course of this month, your social media manager will read some of the most…
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Why an organization should not do personality-first social media
Read more: Why an organization should not do personality-first social mediaI see it every day. An organization doesn’t know what to do for social media. They probably see how successful all those influencers are with a personality-first social media strategy. So they hire someone who is either an influencer or a wanna-be influencer and they get all the personality. Maybe some vanity metrics are soaring.…
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What I Am Reading 5/30/25
Read more: What I Am Reading 5/30/25It’s been a hot second and alas, I have not been reading much. I thought I’d gotten out of a depression episode. Instead, I was just managing to be high functioning. That worked super well for awhile. Things that I deemed important got done. But I wasn’t looking paying much attention to the things that…
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Re-inspire yourself
Read more: Re-inspire yourselfI’ve suffered lately and have been trying to figure out how to re-inspire myself. I don’t know how exactly to explain it. It wasn’t writer’s block although it definitely affected my writing. Maybe a lack of passion? I had a whole lot of passion for a project and then it just burnt out so quickly…
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Why I’m giving up on Giving Tuesday
Read more: Why I’m giving up on Giving TuesdayEvery year, it’s the same thing: Let’s make a plan for Giving Tuesday that will really wow our fans. What actually happens? EVERYONE in the organization gets involved and the ideas get so diluted that they wouldn’t be all that effective to begin with. That would be enough for me to throw my hands up.…
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The toxicity of working in social media
Read more: The toxicity of working in social mediaI’ve worked in social media for a long time. And, well… the toxicity is bad right now. Does it make me want to completely switch careers? There are times I think about it, but I love what I do so much that I never linger on those thoughts. But the fact that they even enter…
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Reasons why I haven’t gone after a potential client
Read more: Reasons why I haven’t gone after a potential clientI like money. Because I like giving my daughter and pets the life they deserve. So it’s not surprising that I go after almost every potential client who comes my way. Yes, I said almost. I decide not to pursue a number of potential clients during the first interaction. I drop some during the proposal…
