-
Write a Story for Your Brand Posts
Read more: Write a Story for Your Brand PostsA lot of people talk about telling your story online, but they talk in generalities to the point that I don’t think anyone knows what that means. And that always leads to a lot of confusing content. So what is it like to write a real story with your content? And how should it fit…
-
What I Am Reading 1/24/25
Read more: What I Am Reading 1/24/25This has been a WEEK when it comes to social media. I don’t know anyone who is happy. But I do know quite a few people who keep reading as many novels as possible to escape it. With the ups and (mostly) downs of the week, I kind of feel like I have whiplash. But…
-
Losing Trust and Moving Forward
Read more: Losing Trust and Moving ForwardThere is nothing more devastating to a relationship than losing trust. And there were many of us who watched the TikTok debacle go down and realized we fully cannot trust anyone who runs a social media network anymore. Of course the big problem is that so many of us work in social media with zero…
-
A Social Media Network Played With Us. Now What?
Read more: A Social Media Network Played With Us. Now What?We were warned for months that this was going to happen, and we all kinda knew in the back of our head that it couldn’t possibly happen. But then TikTok was just gone. A social media network that was once thought to big to make go away had done the impossible. And then it reappeared,…
-
Inspiring a Social Media Consultant
Read more: Inspiring a Social Media ConsultantAs a social media consultant, I will be honest: There are just some clients who make it hard for me to do great work for them. These clients are very rare, but they are so exhausting that they usually stick out more than any other clients. Sometimes I feel like screaming, “I JUST WANT TO…
-
From Problem to Problem with No Rest
Read more: From Problem to Problem with No RestI don’t know about you, but I’m tired. From the minor (like snow days that have kept our family cooped up inside) to the major (like changes that make the landscape of social media almost unrecognizable), I feel like I’m going from problem to problem with little to no rest. Can just one day be…
-
Professional Development and Running a Business
Read more: Professional Development and Running a BusinessYou’ve got your business going and things are looking up. You’re now looking to grow and that means learning more. But what kind of professional development can you really do? I’ve found it’s really tough out there and lots more snake oil salesmen than actual great products to help you. So where do you go…
-
What I Am Reading 1/10/25
Read more: What I Am Reading 1/10/25You would think that a couple snow days would equal more reading, but nope. I’m remote and my daughter does homeschool lessons. We were as busy as ever. But maybe we were a little cozier and not as worried about moving super fast. And maybe there were loads of warm drinks as we watched the…
-
How to Keep Going
Read more: How to Keep GoingIt’s a new year! And we’ve made ALL the resolutions and ALL the goals. Because this year is going to be different and we’re going to keep going no matter what. Until we don’t. Maybe ALL the resolutions and ALL the goals you had in mind were a bit much. Maybe you were overenthusiastic during…
-
My Love-Hate Relationship with Hashtags
Read more: My Love-Hate Relationship with HashtagsNew clients are always confused on my philosophy around hashtags. I am not one to use them lightly and you’ll never see them splashed all over any of my client’s posts. And that’s the opposite of most social media consultants. Why? I prioritize being able to read a post over searchability. I have found that…
