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Defining what traits are important in your social media consultant
Read more: Defining what traits are important in your social media consultantSo often I go into a meeting with a potential client and one of two things happen: They have no idea what they are looking for or they have a long list based on the latest trends. Both are not great ways to go. Why? It’s letting others set the plan for your social media…
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Toxic positivity and social media
Read more: Toxic positivity and social mediaI’m generally a pretty positive person, especially on social media. The thing is that when I stay too far into that positive place it quickly turns into toxic positivity. People assume my life is perfect (it’s not) and that I don’t have any problems (I have LOADS of problems). So when I am positive, I…
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You need a why for social media
Read more: You need a why for social mediaI talked with an organization recently, and they said the scariest thing I’ve ever heard: They don’t know what to ask for on social media. What that ultimately tells me is that the organization doesn’t now what their why is. And if they don’t know that, then they don’t know their ultimate purpose. They’re probably…
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AI is not always the answer
Read more: AI is not always the answerEvery week, I’m reading more and more articles about AI. When I think every side has been covered, another angle pops up. To say AI is hot for every industry right now is more than an understatement. In social media, people are trying to use it to take the place of the social media manager…
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When to say no to a client
Read more: When to say no to a clientIf you’re anything like me, you’re probably a people pleaser. You want to be graded and you want that A+. And you want everyone to be happy. The idea of saying no to a client gives you diarrhea. Wait, is that one just me? Whatever. Let’s move on. Not being able to say no to…
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What I Am Reading 6/20/25
Read more: What I Am Reading 6/20/25I am back to reading at a terrific pace, and I’m so happy about that. There’s something horrible about not being able to do one of your favorite activities when you’re not feeling well. I just knew that if I kept pushing it that things would get better. But it didn’t. So I just kept…
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Soft skills to look for in a social media consultant
Read more: Soft skills to look for in a social media consultantSomething I get asked about a lot is what skills someone should look for when hiring a social media consultant. While we can go into particular needs for the business, philosophies around social media skills and various hard skills, I don’t think we talk enough about the soft skills that are necessary for this kind…
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How to deal with anger on social media
Read more: How to deal with anger on social mediaThere is one thing that’s for certain: There is more anger on social media right now and so often, social media managers are the focus of that anger. Whether that anger is justified or not doesn’t really matter. What does matter is how much people are lashing out at brands for perceived slights. Am I…
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Using content to answer questions
Read more: Using content to answer questionsWhen I work with a new client, they usually look at content as something you need to push out at the audience. There is no two way communication with it. It’s about the client’s needs only. That’s a great way to fail. A better way to go about it is to start with the questions…
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What I Am Reading 6/13/25
Read more: What I Am Reading 6/13/25Things have been pretty awful, and yet I’m still reading. I think that in dark places, the most rebellious thing you can do is create moments of joy. And maybe that’s where my focus has been lately. I’m building a fairy garden for my daughter. When the world feels bleak, I add to the fairy…
