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Ways to Talk With Your Social Media Audience
Read more: Ways to Talk With Your Social Media AudienceWhenever someone declares, “Organic is dead,” my first thought is always, “Wow, you really can’t get your audience to talk with you.” Because that is almost always the case for anyone who wants to go on about how you can’t get anything organically anymore. Social media didn’t used to be so harsh. It always rewarded…
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When It’s Time to Move On as a Consultant
Read more: When It’s Time to Move On as a ConsultantKnowing when to move on as a consultant is a weakness of mine. As long as I see any kind of potential in the client, I am staying, until that potential is taken from me. Honestly, I wish I knew how to shut down this optimism because it would do me and my business a…
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What I Am Reading 7/19/24
Read more: What I Am Reading 7/19/24I don’t know how it is in your neck of the woods, but it is hot here. Normally that would bode well for reading, but it’s also a super busy time in my toddler’s social life. Those last three words would have made me laugh in a past life. But the fact is that I…
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The Importance of Client-Consultant Trust
Read more: The Importance of Client-Consultant TrustI feel like I keep writing about what can destroy trust in the client-consultant relationship. So it struck me that it might be worth talking about the opposite. Who wants to live in the negative anyway? Trust is something that can make the execution of a social media plan absolutely seamless. And the lack of…
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On Being Lonely
Read more: On Being LonelyI used to be so lonely. It didn’t make sense to me. I was talking to people constantly and felt like I had so many humans in my life. But the fact was that I wasn’t getting out of my house much and I was only talking to people on social media. This was also…
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Scope Creep: What You Need to Know
Read more: Scope Creep: What You Need to KnowThere was an awful pit laying heavy in my stomach. My client just told me to start posting on another network, because I should be able to just copy and past content from Facebook. “It shouldn’t be a huge deal.” Except it was. This network wasn’t included in our contract. I didn’t have any available…
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When It Feels Like You Need a Big Change
Read more: When It Feels Like You Need a Big ChangeThere was an anonymous post in a group I belong to that I’ll be thinking about for a long time. A member basically said they hated everything about what they were doing for a career and needed out. It broke my heart to see someone in a place where a big change seemed like the…
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On Moderation and Community Management
Read more: On Moderation and Community Management“I can’t get people to talk.” When someone says that, my spidey senses perk up and I have to stop myself from screaming, “I SPECIALIZE IN COMMUNITY MANAGEMENT.” I wouldn’t say it’s my favorite part of social media. I love the content and connections part of it. But my God, I’m really good at community…
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What I Am Reading 7/5/24
Read more: What I Am Reading 7/5/24We are heading into a holiday weekend which normally means I take every chance to escape into whatever book I’m reading. Except my daughter’s second birthday weekend is also here! I have two books to read by Wednesday for book club, so obviously my planning skills for reading are still stellar. But I’ll get there…
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Stop Talking Bad About Social Media Managers
Read more: Stop Talking Bad About Social Media ManagersI have had this happen time and time again in different variations. The social media managers are constantly on the wrong end of some really terrible words. I’ll come into a new client and have them fill out my trusty questionnaire. Somehow talk about how bad the previous social media manager happens. I used to…
