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Combatting Decision Fatigue on Social Media
Read more: Combatting Decision Fatigue on Social MediaEvery day, I feel like I have to make a million different decisions. Most of those decisions affect my daughter so they feel like big decisions even if they really aren’t. As a people pleasing person, any decision feels like a lot, so it’s not all that shocking that I feel like I’m in a…
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Writing with Fans in Mind
Read more: Writing with Fans in MindSo often, when I’m scrolling through social media, I see posts that were written with the organization in mind and no thought of the fans. And based on the engagement on these posts, the fans feel it. I always say fans can smell when you don’t care about them, and they can definitely sniff out…
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My Love-Hate Relationship with Hashtags
Read more: My Love-Hate Relationship with HashtagsNew clients are always confused on my philosophy around hashtags. I am not one to use them lightly and you’ll never see them splashed all over any of my client’s posts. And that’s the opposite of most social media consultants. Why? I prioritize being able to read a post over searchability. I have found that…
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The Role of Patterns to Keep You Consistent
Read more: The Role of Patterns to Keep You ConsistentWhat I can do better than most is staying consistent on social media for clients. There are a lot of secrets on how I do it, but the first one I recommend to those getting started is creating patterns. What do I mean by that? And how can you create your own pattern? Let’s get…
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Telling a Story on Social Media
Read more: Telling a Story on Social Media“Just tell a story.” It’s repeated so often that storytelling has almost lost its meaning. And yet it’s the most important thing you should be doing on social media. But what is storytelling and how can you incorporate it into your social media plan? What is the story of your organization? This is where your…
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Talking at Fans Versus Talking with Fans
Read more: Talking at Fans Versus Talking with FansFans are your greatest asset. They’ve chosen to follow you? That’s amazing. Whether they want to be passive or active fans, the choice to become a fan is a huge honor. And yet I see so many pages not treating it as an honor and instead, treating their fans as people they can use. It’s…
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What I Learned From Going Viral on Threads
Read more: What I Learned From Going Viral on ThreadsLast week I was harassed by a guy at the gym. Because I have trouble recalling details after events like that, I made the decision to film my story and post it to Instagram. And then it seemed right to also write it out to cement the details, so I posted it on Threads. The…
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Bringing Emotions to Your Writing
Read more: Bringing Emotions to Your WritingA great writer does a lot of things that a good writer doesn’t. They constantly practice and experiment. And they bring emotions to their writing. Why is emotion such an important aspect of writing? It is the part that brings people in and makes them feel something. And it is what makes your audience remember…
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The Followers Tag on Facebook
Read more: The Followers Tag on FacebookBased on my notifications, a lot of you have figured out that if you tag @followers on Facebook, your fans will get a notification that you posted. A LOT OF YOU HAVE FIGURED THIS FOLLOWERS TAG OUT. I’ll be honest: I’m not paying attention to these notifications anymore. It’s annoying to get tagged in posts…
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The Quality Social Media Engagement Post
Read more: The Quality Social Media Engagement PostWhen it comes to social media, an engagement post is a smart piece of content to dot into your calendar. The algorithm takes into account past posts when deciding how many people should see your current post. To give that post a boost, especially when it’s something you need people to see, putting an engagement…
