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When going niche is good
Read more: When going niche is goodThere is this idea that going big is always the right call. Get the biggest influencers. Go for the biggest numbers. That’s what social media is all about, right? Wrong. In a lot of cases, going niche is your best call. That can be mind boggling to so many that are looking to hire me.…
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How to make sure your social media consultant stays on-brand
Read more: How to make sure your social media consultant stays on-brandWorking with a new social media consultant means that you have a lot of work to do to help them be successful. This pre-work allows for you to have some input on what it means to be on-brand for your organization. Why is that important? Your fans will get confused if you are all over…
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Moving customers through the marketing funnel using social media
Read more: Moving customers through the marketing funnel using social mediaThe marketing funnel seems to have been thrown away lately in favor of spraying content everywhere and praying that it works. I have theories about why some of these fundamentals are going away, but that could be a blog post of its own. The fact is that marketing fundamentals still work on social media. And…
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Moving From Reactive Social Media to Proactive
Read more: Moving From Reactive Social Media to ProactiveI see it on so many social media accounts. They are reacting rather than driving the narrative. Breaking news? They’ll post. Events? They’ll post. Someone talking about them positively? They’ll post. None of those happening? No posts. There is nothing proactive about it. Although that kind of content is great and can get your audience…
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Be Mindful of Your Social Media Audience
Read more: Be Mindful of Your Social Media AudienceWhat is the easiest way to get in trouble on your social media accounts? By not knowing what’s important to your audience and staying on top of that. Not having this kind of connection can lead you to post at the wrong time with the wrong content. And doing either of those can make you…
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Combatting Decision Fatigue on Social Media
Read more: Combatting Decision Fatigue on Social MediaEvery day, I feel like I have to make a million different decisions. Most of those decisions affect my daughter so they feel like big decisions even if they really aren’t. As a people pleasing person, any decision feels like a lot, so it’s not all that shocking that I feel like I’m in a…
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Writing with Fans in Mind
Read more: Writing with Fans in MindSo often, when I’m scrolling through social media, I see posts that were written with the organization in mind and no thought of the fans. And based on the engagement on these posts, the fans feel it. I always say fans can smell when you don’t care about them, and they can definitely sniff out…
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My Love-Hate Relationship with Hashtags
Read more: My Love-Hate Relationship with HashtagsNew clients are always confused on my philosophy around hashtags. I am not one to use them lightly and you’ll never see them splashed all over any of my client’s posts. And that’s the opposite of most social media consultants. Why? I prioritize being able to read a post over searchability. I have found that…
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The Role of Patterns to Keep You Consistent
Read more: The Role of Patterns to Keep You ConsistentWhat I can do better than most is staying consistent on social media for clients. There are a lot of secrets on how I do it, but the first one I recommend to those getting started is creating patterns. What do I mean by that? And how can you create your own pattern? Let’s get…
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Telling a Story on Social Media
Read more: Telling a Story on Social Media“Just tell a story.” It’s repeated so often that storytelling has almost lost its meaning. And yet it’s the most important thing you should be doing on social media. But what is storytelling and how can you incorporate it into your social media plan? What is the story of your organization? This is where your…
