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The Role of Patterns to Keep You Consistent
Read more: The Role of Patterns to Keep You ConsistentWhat I can do better than most is staying consistent on social media for clients. There are a lot of secrets on how I do it, but the first one I recommend to those getting started is creating patterns. What do I mean by that? And how can you create your own pattern? Let’s get…
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Signs You Need a Social Media Consultant
Read more: Signs You Need a Social Media ConsultantFiguring out when it’s time to bring in an expert can be difficult, especially when you’re talking about a social media consultant. Do you have the budget? Is it worth spending that budget with a consultant? Might it make a bigger difference somewhere else? To be honest, those are questions only you can answer. I…
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Think Small on Social Media
Read more: Think Small on Social MediaWe are so programmed to constantly think of going bigger that it’s not surprising that we think that way on social media. Chase after bigger influencers, get bigger engagement and more. Makes sense, right? But what if I told you that in most cases it’s better to think small when it comes to social media?…
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When It is Not a Social Media Strategy
Read more: When It is Not a Social Media StrategyRecently, on Threads, a man posted his strategy for the rest of 2024. He then proceeded to list the number of times he would be posting on different networks. A woman reposted his post with the comment, “This is not a strategy.” Predictably, she was roasted by a certain kind of internet dweller with taunts…
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How to Do Social Video with Little to No Work
Read more: How to Do Social Video with Little to No WorkFirst off, I want to make it clear: Great social video takes work. It takes a lot of time and effort. But not many of us have the time to be great. It sounds terrible to say, but it’s just a fact. And unfortunately, video is getting to more feeds than anything else, so it’s…
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Just Say No to Extra Twitter Characters
Read more: Just Say No to Extra Twitter CharactersElon Musk is throwing the book at Twitter Blue to try to get people to purchase it. The latest? A whole 4,000 Twitter characters if you become a subscriber. Four. Thousand. Characters. For someone who likes to write long form and not be constrained by these character limits, it’s probably enticing. But this is in…
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Why AI Still Needs a Personal Touch on Social Media
Read more: Why AI Still Needs a Personal Touch on Social MediaAI has been on the top of everyone’s list lately. It’s creating waves that will rock so many industries. Whether that will create more work or less remains to be seen, but it will definitely change the way we work. But what about social media? I think some content marketers have been quaking in their…
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My Weekly Results 2/8/23
Read more: My Weekly Results 2/8/23I’ve been spending this last week working behind the scenes, so even though you might not have seen any changes, there were several. So what were the results of those changes? Let’s take a look. Goal: Keep Doing What I Am Doing This is a deceptive goal, since I was putting the processes in place…
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Why I Hate Social Media Takeovers
Read more: Why I Hate Social Media TakeoversI opened up Facebook, and on the very top, there it was: another brand attempting a social media takeover, and it was going spectacularly poorly. Misspelled words, bad grammar and a person who couldn’t have been more bored if she had tried. I couldn’t stop looking and not for any of the right reasons. Here’s…
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My Weekly Results
Read more: My Weekly ResultsI’ve never done this before and it kind of scares me to share the results of my promoting my business, but I think it’s going to be a fun adventure and you will get a look into what gets me super excited. Goal: Get Benchmark Results from a Week of Blogging Yes, my first comeback…
