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Why you need to say less
Read more: Why you need to say lessThroughout my career, I have run across so many pages that subscribe to the idea that more is more. When a social network increases their character limits, they cheer because they will absolutely use every character of that character limit. And longer videos? They’re on that as well. None of these pages understand the power…
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How I would restructure your social media
Read more: How I would restructure your social mediaAs I am getting my daughter ready to go to her first day of preschool (tomorrow!!), I’ve started talking to new potential clients. I have more time again, and it only makes sense to fill that time up with work that I’m excited about. So I’ve started thinking about how I would go into these…
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Fall in love with your client and audience
Read more: Fall in love with your client and audienceOne of my great talents with clients is my ability to fall in love fast and hard with their organization as well as their audience. I’d even go so far as to say it is my superpower. Why? Your audience responds to authentic feelings. If you hire a mercenary that doesn’t necessarily care about your…
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Who is the main character on social media?
Read more: Who is the main character on social media?When it comes to social media, there is always this talk about storytelling. “You should be telling a story.” “Social media is all about the story.” That’s all well and good, but then that leads to the obvious question: Who is the main character in this story? Every story has a main character you follow…
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AI is not always the answer
Read more: AI is not always the answerEvery week, I’m reading more and more articles about AI. When I think every side has been covered, another angle pops up. To say AI is hot for every industry right now is more than an understatement. In social media, people are trying to use it to take the place of the social media manager…
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Why I’m giving up on Giving Tuesday
Read more: Why I’m giving up on Giving TuesdayEvery year, it’s the same thing: Let’s make a plan for Giving Tuesday that will really wow our fans. What actually happens? EVERYONE in the organization gets involved and the ideas get so diluted that they wouldn’t be all that effective to begin with. That would be enough for me to throw my hands up.…
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Moving From Reactive Social Media to Proactive
Read more: Moving From Reactive Social Media to ProactiveI see it on so many social media accounts. They are reacting rather than driving the narrative. Breaking news? They’ll post. Events? They’ll post. Someone talking about them positively? They’ll post. None of those happening? No posts. There is nothing proactive about it. Although that kind of content is great and can get your audience…
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Losing Trust and Moving Forward
Read more: Losing Trust and Moving ForwardThere is nothing more devastating to a relationship than losing trust. And there were many of us who watched the TikTok debacle go down and realized we fully cannot trust anyone who runs a social media network anymore. Of course the big problem is that so many of us work in social media with zero…
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The Role of Patterns to Keep You Consistent
Read more: The Role of Patterns to Keep You ConsistentWhat I can do better than most is staying consistent on social media for clients. There are a lot of secrets on how I do it, but the first one I recommend to those getting started is creating patterns. What do I mean by that? And how can you create your own pattern? Let’s get…
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Signs You Need a Social Media Consultant
Read more: Signs You Need a Social Media ConsultantFiguring out when it’s time to bring in an expert can be difficult, especially when you’re talking about a social media consultant. Do you have the budget? Is it worth spending that budget with a consultant? Might it make a bigger difference somewhere else? To be honest, those are questions only you can answer. I…
