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How to listen to a no from a social media consultant
Read more: How to listen to a no from a social media consultantLike I said last week, I have had to say no a lot to clients. It’s a tricky thing to say as a social media consultant. But I’m usually saying it for their own good and with no malice. And when the client can listen to that no, life is so much better for both…
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Your role as a content writer
Read more: Your role as a content writerOver the years, I’ve looked at my role in an organization in many different ways. I’m not really in the company, but I am at the same time. Because a social media consultant has to have a closer relationship than a typical vendor, it gets a little fuzzier than most. But knowing your role as…
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Ways to stop the scroll
Read more: Ways to stop the scrollThere is nothing we love more than taking a scroll down social media lane. It scratches an itch that we all have, and even though most of us wish we would scroll less, we seem to keep doing it more. And yes, it’s completely mindless with little to no thought behind it. So when you…
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Research your influencer
Read more: Research your influencerI never in a million years thought I would have to write this kind of article again. But every day, I get an email from PR person trying to get me to cover their client. Every. Day. None of these people have realized that I’m not even an influencer, and my audience has nothing in…
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How I would restructure your social media
Read more: How I would restructure your social mediaAs I am getting my daughter ready to go to her first day of preschool (tomorrow!!), I’ve started talking to new potential clients. I have more time again, and it only makes sense to fill that time up with work that I’m excited about. So I’ve started thinking about how I would go into these…
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Everyday moments are social media gold
Read more: Everyday moments are social media goldI have a bit of a headache this morning so I turned to ChatGPT to help me come up with a topic for today’s blog post. It gave me a bunch of topics that I dismissed immediately. And then I just got mad when I read the next topic: “From Boring to Viral: How to…
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Who is the main character on social media?
Read more: Who is the main character on social media?When it comes to social media, there is always this talk about storytelling. “You should be telling a story.” “Social media is all about the story.” That’s all well and good, but then that leads to the obvious question: Who is the main character in this story? Every story has a main character you follow…
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You need a why for social media
Read more: You need a why for social mediaI talked with an organization recently, and they said the scariest thing I’ve ever heard: They don’t know what to ask for on social media. What that ultimately tells me is that the organization doesn’t now what their why is. And if they don’t know that, then they don’t know their ultimate purpose. They’re probably…
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AI is not always the answer
Read more: AI is not always the answerEvery week, I’m reading more and more articles about AI. When I think every side has been covered, another angle pops up. To say AI is hot for every industry right now is more than an understatement. In social media, people are trying to use it to take the place of the social media manager…
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Why an organization should not do personality-first social media
Read more: Why an organization should not do personality-first social mediaI see it every day. An organization doesn’t know what to do for social media. They probably see how successful all those influencers are with a personality-first social media strategy. So they hire someone who is either an influencer or a wanna-be influencer and they get all the personality. Maybe some vanity metrics are soaring.…
