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Do I need to hire a social media consultant?
Read more: Do I need to hire a social media consultant?If you are asking yourself this question, it’s probably way past time that you hire a social media consultant. But let’s pretend that’s not the case. Like hiring for any position in your organization, it’s hard to decide if it’s time. Maybe you should just train someone to do it and hope for the best?…
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Being online all the time won’t make you successful
Read more: Being online all the time won’t make you successfulWhen I first started as a social media consultant, I was online all the time. It was constant, because I didn’t want to miss a thing. I wanted my clients to be so impressed with my dedication. What actually happened was that it became an addiction, and like all addictions, it was hurting me and…
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How to differentiate yourself to get more social media clients
Read more: How to differentiate yourself to get more social media clientsIn a world where so many people want to make money on social media, there are a lot of people clambering to make what they think is easy money. And they’ll take jobs they’re not necessarily qualified for in order to do it. That means you have to differentiate yourself, especially from this kind of…
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What to ask a social media consultant before you hire them
Read more: What to ask a social media consultant before you hire themYour organization is growing, and you can’t do it all. So you’ve decided to hire a social media consultant. But how do you know that you’re hiring the right one? How do you know that will actually move the needle for your business? It can be a scary prospect to hand over something this big…
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Defining what traits are important in your social media consultant
Read more: Defining what traits are important in your social media consultantSo often I go into a meeting with a potential client and one of two things happen: They have no idea what they are looking for or they have a long list based on the latest trends. Both are not great ways to go. Why? It’s letting others set the plan for your social media…
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Soft skills to look for in a social media consultant
Read more: Soft skills to look for in a social media consultantSomething I get asked about a lot is what skills someone should look for when hiring a social media consultant. While we can go into particular needs for the business, philosophies around social media skills and various hard skills, I don’t think we talk enough about the soft skills that are necessary for this kind…
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Make sure your social media consultant isn’t in a silo
Read more: Make sure your social media consultant isn’t in a siloI’ve seen this so many times. A client is talking the talk and we get to the point where we sign a contract. And then the work begins. Before I know it, I am in a silo. And we are having very little communication about what is happening at the organization. What does this look…
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Collaborating with your social media consultant without micromanaging
Read more: Collaborating with your social media consultant without micromanagingIt’s a fine line between collaborating and micromanaging. And so often clients have no idea which side of the line they are on. But if you say something, they are very likely to say they are just trying to collaborate. So how do you work with a social media consultant if you don’t have any…
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How to make sure your social media consultant stays on-brand
Read more: How to make sure your social media consultant stays on-brandWorking with a new social media consultant means that you have a lot of work to do to help them be successful. This pre-work allows for you to have some input on what it means to be on-brand for your organization. Why is that important? Your fans will get confused if you are all over…
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How You Are Eating Up Your Time with Your Social Media Consultant
Read more: How You Are Eating Up Your Time with Your Social Media ConsultantFor social media consultants, time is money. They have a certain amount of hours every day to make money. Once that time is gone, so is that money that time could have brought. So if you think your social media consultant is a little obsessed with the amount of time they spend with you, you…
