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Charging a retainer with unlimited hours
Read more: Charging a retainer with unlimited hoursI remember telling a friend who was doing work for me that I charge a retainer with unlimited hours for clients. Her eyes got huge and she said, “You must get taken advantage of a lot.” The answer is simply that I don’t. Do I sometimes tiptoe into scope creep? Yes, but I’m able to…
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Keep your social media business simple
Read more: Keep your social media business simpleThere is no one who gets more excited about the latest tool than a social media professional. For me, my brain goes to all the new things I could do with it. Here is the problem: It gets really hard for clients when you’re constantly change your business processes because you have a new tool…
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What a social media consultant can’t do for you
Read more: What a social media consultant can’t do for youIt’s not rare that I have a client come to me with wildly inappropriate goals for our work together. I don’t know if they think a social media consultant is a magician. But if I can’t manage those expectations, it’s honestly best for all of us to move on. So if you’re looking to hire…
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How not to be pushy as a social media consultant
Read more: How not to be pushy as a social media consultantWhen you’re a social media consultant, it can be really easy to slide into pushy mode. Your client isn’t making a great decision, so you want to push them to the right one. Your client wants you to give them free work, so you have to push them towards understanding why that’s unethical. These kinds…
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Is it time to quit your job for your side hustle?
Read more: Is it time to quit your job for your side hustle?Over thirteen years ago, I decided it was time to quit my job and to rely on my side hustle as my main source of income. It was the scariest thing I had ever done. I don’t regret a second of it. But would I do it again in this economy? That’s a good question.…
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Include this during your social media consultant meetings
Read more: Include this during your social media consultant meetingsMeetings. They can be the bane of my existence. So many meetings are just not useful. Or they require a feat of Herculean strength for me to keep them on track. It’s rare for me to actually look forward to a meeting, and I wish that wasn’t the case. There is so much potential here…
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Recognizing when it’s time to change your business
Read more: Recognizing when it’s time to change your businessLately, I’ve been looking at what should be next for my business. All the signs are there that it’s time for a change and so it’s just a matter of what kind of change I will make. In this economy, I’m hardly alone. Many people who have worked as a consultant for many years are…
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What does a social media consultant do?
Read more: What does a social media consultant do?A year ago, I wrote about what a social media consultant doesn’t do. It was a response to someone misunderstanding what I do. It just occurred to me that I never wrote about the opposite. So now seems as good of a time as any to dive into what social media consultants do. Why is…
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What you can do to improve your mental health as a social media professional
Read more: What you can do to improve your mental health as a social media professionalYour mental health can be difficult to maintain as a social media professional. You are online all the time and that is just going to affect you no matter what you can do. But minimizing that effect is possible. With a mix of proactive and reactive strategies, you can be much better at your job…
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Questions to ask your social media consultant
Read more: Questions to ask your social media consultantWe talk a lot about what questions to ask a social media consultant before you hire them. But what about after you hire them? What should you ask to make sure that things are on the right track? And what should you ask to make sure you are learning from your social media consultant? Let’s…
