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Creating trust in an untrustworthy world
Read more: Creating trust in an untrustworthy worldI talk about trust a lot. I think it’s the most important aspect of social media that you should be focusing on besides achieving business goals. But alas, you can’t really monetize trust and it’s difficult to quantify as well, so it’s most likely to fall to the wayside. Here’s the thing though: If you…
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Should you do the latest trend?
Read more: Should you do the latest trend?Trends come and go. But the one thing that is eternal is that there will always be someone outside of the marketing department who will ask why you didn’t jump on the latest social media trend. Is it annoying? Yes. When people who aren’t familiar with brand voice and strategy get really antsy about how…
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Why it’s time to take Threads seriously
Read more: Why it’s time to take Threads seriouslyWith how unserious Threads can be, it’s been hard to take it seriously. It seems like such a small portion of people in the world. And is it really as good as X? Threads is on track to exceed X’s active usage, so if you’ve been holding out hope that X might make a rebound,…
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The role of side quests in social media
Read more: The role of side quests in social mediaWe went to the Ohio Renaissance Festival over the weekend. Despite the trip being cut short due to weather, our family had a blast. Because I was sick, we went on a different weekend than usual so it was a new experience. And one new experience I noticed was the tents advertising side quests. There…
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How I would restructure your social media
Read more: How I would restructure your social mediaAs I am getting my daughter ready to go to her first day of preschool (tomorrow!!), I’ve started talking to new potential clients. I have more time again, and it only makes sense to fill that time up with work that I’m excited about. So I’ve started thinking about how I would go into these…
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Fall in love with your client and audience
Read more: Fall in love with your client and audienceOne of my great talents with clients is my ability to fall in love fast and hard with their organization as well as their audience. I’d even go so far as to say it is my superpower. Why? Your audience responds to authentic feelings. If you hire a mercenary that doesn’t necessarily care about your…
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AI is not always the answer
Read more: AI is not always the answerEvery week, I’m reading more and more articles about AI. When I think every side has been covered, another angle pops up. To say AI is hot for every industry right now is more than an understatement. In social media, people are trying to use it to take the place of the social media manager…
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Using content to answer questions
Read more: Using content to answer questionsWhen I work with a new client, they usually look at content as something you need to push out at the audience. There is no two way communication with it. It’s about the client’s needs only. That’s a great way to fail. A better way to go about it is to start with the questions…
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Why an organization should not do personality-first social media
Read more: Why an organization should not do personality-first social mediaI see it every day. An organization doesn’t know what to do for social media. They probably see how successful all those influencers are with a personality-first social media strategy. So they hire someone who is either an influencer or a wanna-be influencer and they get all the personality. Maybe some vanity metrics are soaring.…
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Combatting Decision Fatigue on Social Media
Read more: Combatting Decision Fatigue on Social MediaEvery day, I feel like I have to make a million different decisions. Most of those decisions affect my daughter so they feel like big decisions even if they really aren’t. As a people pleasing person, any decision feels like a lot, so it’s not all that shocking that I feel like I’m in a…
