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Should you still concentrate on organic content?
Read more: Should you still concentrate on organic content?I’ve been on job boards and talking to recruiters a lot lately. It is all paid paid paid. It’s rare to hear anything about organic content whatsoever. It’s not surprising. It reflects what a lot of blogs have been saying: Organic is dead and you have to pay to play. If this is true, of…
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Ways to stop the scroll
Read more: Ways to stop the scrollThere is nothing we love more than taking a scroll down social media lane. It scratches an itch that we all have, and even though most of us wish we would scroll less, we seem to keep doing it more. And yes, it’s completely mindless with little to no thought behind it. So when you…
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Research your influencer
Read more: Research your influencerI never in a million years thought I would have to write this kind of article again. But every day, I get an email from PR person trying to get me to cover their client. Every. Day. None of these people have realized that I’m not even an influencer, and my audience has nothing in…
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What to do when you make a social media mistake
Read more: What to do when you make a social media mistakeI used to stare at any mistake I made on social media and be so mad at myself. It was a horrible habit. But it was also just my personality because I’m a perfectionist. Now? Although I do my very best to have several checkpoints before content goes live, I know that mistakes happen. I’m…
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Creating trust in an untrustworthy world
Read more: Creating trust in an untrustworthy worldI talk about trust a lot. I think it’s the most important aspect of social media that you should be focusing on besides achieving business goals. But alas, you can’t really monetize trust and it’s difficult to quantify as well, so it’s most likely to fall to the wayside. Here’s the thing though: If you…
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Should you do the latest trend?
Read more: Should you do the latest trend?Trends come and go. But the one thing that is eternal is that there will always be someone outside of the marketing department who will ask why you didn’t jump on the latest social media trend. Is it annoying? Yes. When people who aren’t familiar with brand voice and strategy get really antsy about how…
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Why it’s time to take Threads seriously
Read more: Why it’s time to take Threads seriouslyWith how unserious Threads can be, it’s been hard to take it seriously. It seems like such a small portion of people in the world. And is it really as good as X? Threads is on track to exceed X’s active usage, so if you’ve been holding out hope that X might make a rebound,…
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The role of side quests in social media
Read more: The role of side quests in social mediaWe went to the Ohio Renaissance Festival over the weekend. Despite the trip being cut short due to weather, our family had a blast. Because I was sick, we went on a different weekend than usual so it was a new experience. And one new experience I noticed was the tents advertising side quests. There…
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How I would restructure your social media
Read more: How I would restructure your social mediaAs I am getting my daughter ready to go to her first day of preschool (tomorrow!!), I’ve started talking to new potential clients. I have more time again, and it only makes sense to fill that time up with work that I’m excited about. So I’ve started thinking about how I would go into these…
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Fall in love with your client and audience
Read more: Fall in love with your client and audienceOne of my great talents with clients is my ability to fall in love fast and hard with their organization as well as their audience. I’d even go so far as to say it is my superpower. Why? Your audience responds to authentic feelings. If you hire a mercenary that doesn’t necessarily care about your…
