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How to say no to a client
Read more: How to say no to a clientIt’s that time of year when everyone is trying stuff one last push in to get those numbers they so hope to achieve. And it’s… overwhelming. Especially when it’s a last minute decision to go after those numbers and there’s no plan to do it. I’ve been in that situation with a client before, and…
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Skills you need to run your social media business
Read more: Skills you need to run your social media businessI came into my business fully unprepared for all that I needed to know and do to be successful. So I just ran with it and hoped those skills would come in time. The good news? Most of it did, because most of it I could only learn by doing. But I’ll admit that there…
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Am I a freelancer or an agency?
Read more: Am I a freelancer or an agency?I am a solo business. I have hired people to work with me, but mostly, it’s just been me over the years. To be honest, I like it best that way, and I don’t plan on making changes to this model anytime soon. So why do I keep calling myself an agency? After having been…
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How not to get new clients
Read more: How not to get new clientsOver the years, I’ve had agencies and freelancers try to get my clients. They’ve made every mistakes in the book and the message to my client ended up on my desk. More often than not, my client didn’t even see the message. That’s not what you want to happen when you are trying to get…
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Recognizing when it’s time to change your business
Read more: Recognizing when it’s time to change your businessLately, I’ve been looking at what should be next for my business. All the signs are there that it’s time for a change and so it’s just a matter of what kind of change I will make. In this economy, I’m hardly alone. Many people who have worked as a consultant for many years are…
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How to cheer on a social media consultant
Read more: How to cheer on a social media consultantWe focus so often on what to do when things go wrong and not enough on when things go right. So that’s why I decided on writing about how to cheer on a social media consultant. Because if there is anyone who probably needs this cheering on, it’s this consultant. Why? They are on the…
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Inspiring a Social Media Consultant
Read more: Inspiring a Social Media ConsultantAs a social media consultant, I will be honest: There are just some clients who make it hard for me to do great work for them. These clients are very rare, but they are so exhausting that they usually stick out more than any other clients. Sometimes I feel like screaming, “I JUST WANT TO…
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Should You Be a Generalist or Pick a Niche?
Read more: Should You Be a Generalist or Pick a Niche?When you get started in running your own business, you will be faced with one question pretty quickly: Should you pick a niche? For me, it wasn’t even a question. I came out with loads of contacts in the tourism industry and I leaned into that. And social media marketing was in its infancy at…
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The Choice Between Social Media Consultants and Agencies
Read more: The Choice Between Social Media Consultants and AgenciesSo you’ve decided you need to bring in someone to help with your social media. Now who do you bring in? Should you be looking for social media consultants or agencies? What’s the difference? This is a place companies find themselves in when they’re ready to bring in your help. I’m of course going to…
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How to be a Great Social Media Client
Read more: How to be a Great Social Media ClientI’m settled into my trusty recliner with a cup of coffee. The dogs are down in their home in the basement, which we affectionately call “Hell.” The cat is sleepily looking out the window while cuddled up on his cat tree. And the baby… she’s cooing to herself as she decides whether she is awake…
