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Where are we with Answer Engine Optimization?
Read more: Where are we with Answer Engine Optimization?First and foremost, I want to say that I think this should be generative engine optimization, but I understand the general consensus is going to win at this. I’m seeing way more people referring to it as answer engine optimization. So fine. That’s what we’re going with, and I will only mildly stomp my feet…
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Questions to ask your social media consultant
Read more: Questions to ask your social media consultantWe talk a lot about what questions to ask a social media consultant before you hire them. But what about after you hire them? What should you ask to make sure that things are on the right track? And what should you ask to make sure you are learning from your social media consultant? Let’s…
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Using content to answer questions
Read more: Using content to answer questionsWhen I work with a new client, they usually look at content as something you need to push out at the audience. There is no two way communication with it. It’s about the client’s needs only. That’s a great way to fail. A better way to go about it is to start with the questions…
