Tag: plan

  • Why You Need to Plan

    Why You Need to Plan

    I’m seeing a trend that is troublesome. It’s a trend towards not making a plan. Instead, more and more marketers are flying by the seat of their pants hoping something works. For so many reasons, that’s unacceptable. “But social media is ever-changing and we need to remain nimble and responsive!” Um, it’s not changing that…

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