Tag: influencer marketing

  • When going niche is good

    When going niche is good

    There is this idea that going big is always the right call. Get the biggest influencers. Go for the biggest numbers. That’s what social media is all about, right? Wrong. In a lot of cases, going niche is your best call. That can be mind boggling to so many that are looking to hire me.…

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  • Think Small on Social Media

    Think Small on Social Media

    We are so programmed to constantly think of going bigger that it’s not surprising that we think that way on social media. Chase after bigger influencers, get bigger engagement and more. Makes sense, right? But what if I told you that in most cases it’s better to think small when it comes to social media?…

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  • How to Build Social Media Relationships

    How to Build Social Media Relationships

    One of the best social media tactics is to build relationships with people who will do your marketing for you. That would be the dream, right? Having someone else do your job? Ah, if only it were as simple as having someone else do your job. It’s actually loads more difficult than that. You can’t…

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